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Mobile and Data are Areas for Possible Increased Capability

Campaign India
February 13, 2014

Q&A with Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide:

You spoke about acquisitions... How have they worked and are any more planned?

Looking into the future, it’s a great market place for mobile and I’ll look to make sure we enter it either organically or by acquisitions. In the US, we acquired a company called Bottle Rocket applications, which is a very successful mobile company. It’s a world-class agency and it brings us new capabilities in the Americas.

We’ll be looking at mobile and data as the two areas for possible increased capability that could be either organic or through acquisitions.


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Judy Johnson, director of product innovation for Dallas-based app developer Bottle Rocket, thinks a lot of people are approaching the idea of the second screen completely wrong.

“Up until now, [second screen] has been mobile,” she said Oct. 20, speaking during a second screen panel at the Digital Hollywood conference. “Now, we’re seeing any screen can be the second screen.”

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