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Mobile and Data are Areas for Possible Increased Capability

Campaign India
February 13, 2014

Q&A with Brian Fetherstonhaugh, chairman and CEO, OgilvyOne Worldwide:

You spoke about acquisitions... How have they worked and are any more planned?

Looking into the future, it’s a great market place for mobile and I’ll look to make sure we enter it either organically or by acquisitions. In the US, we acquired a company called Bottle Rocket applications, which is a very successful mobile company. It’s a world-class agency and it brings us new capabilities in the Americas.

We’ll be looking at mobile and data as the two areas for possible increased capability that could be either organic or through acquisitions.

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One of Bottle Rocket Apps' latest applications has given a fast-food bird some new wings.

Chick-fil-A's latest version of its mobile app, released last week for iOS, allows customers to order and pay via their smartphone. The app allows customers to use the new features at more than 130 locations, with more expected to roll out in 2015.

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