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Watching Video Whenever, Wherever Has Become the New Norm

azcentral.com
March 8, 2013

Thanks to advances in technology and, just as important, changes in our habits, we can watch almost anything, anytime, anywhere.“The viewing experience has become much more personal,” said Jason Osburn, head of strategy and product development at AWE, a division of Bottle Rocket, an app developer.


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Judy Johnson, director of product innovation for Dallas-based app developer Bottle Rocket, thinks a lot of people are approaching the idea of the second screen completely wrong.

“Up until now, [second screen] has been mobile,” she said Oct. 20, speaking during a second screen panel at the Digital Hollywood conference. “Now, we’re seeing any screen can be the second screen.”

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