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Watching Video Whenever, Wherever Has Become the New Norm
March 8, 2013

Thanks to advances in technology and, just as important, changes in our habits, we can watch almost anything, anytime, anywhere.“The viewing experience has become much more personal,” said Jason Osburn, head of strategy and product development at AWE, a division of Bottle Rocket, an app developer.

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“We are very excited that Bottle Rocket’s AWE mobile video platform was able to play a key role in the launch of Hallmark’s TV Everywhere product.” said Scott Maddux, executive vice president of Bottle Rocket.  “In addition to delivering a great mobile viewing experience, Hallmark producers also have new management tools to curate content in the app in real-time as well as new ad inventory including video, display and rich media ads.”  

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