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Rocketeers are on-site at the National Retail Federation’s Annual Convention and Expo

Several Rocketeers are on-site at the National Retail Federation’s Annual Convention and Expo to offer mobile expertise within the Commerce@Ogilvy exhibit.  Launched in 2012, Commerce@Ogilvy’s mission is to design consumer-centric shopping experiences for brands across multiple channels anywhere, anytime.  As Commerce@Ogilvy explains, there are three components of Continuous Commerce™: 

Omnichannel: Continuity for the brand and the consumer across multiple channels, devices and locations to enable sales anytime, anywhere.

Relationship: Whether new to the brand or a loyal advocate, continually tailored to the individual.

Customer Experience: An experience that will delight across every touchpoint.

Let’s break these components down as they relate to mobile:

Omnichannel:

Perhaps we are biased, but we could suggest that mobile is the most important channel of all. The smartphone, or perhaps we should call it the personal computer that we keep in our pocket, is really a touchpoint for all of the channels we consider when talking about Continuous Commerce. On the smartphone, you have phone, text, email, web, social media, applications and video all available at your fingertips (literally). If you consider a customer’s shopping journey from start to finish, each touchpoint can be experienced on your mobile device. 

Relationship:

Let’s face it, shopping is personal and it doesn’t get more personal than being able to reach your customer anytime, anywhere on the device they hold closest to them (literally). Getting to know each of your customers personally is the easiest way to increase brand loyalty. Listen to what they want, where they want it, how they want it and even how they want to pay for it…and then, give it to them.

Customer Experience:

The user experience is hands down the most important aspect to think about when you are talking about anything in commerce. As it relates to mobile, you should focus on the user above everything else. If a mobile experience does not delight your customers, they won’t come back. When you create something that is absolutely magical, you will not only land a loyal customer, but also gain a true brand ambassador (if they love the experience, they WILL share it with their friends, family and social community). 

Mobile is the key to commerce. If you build it right, they will come back again and again.

To learn more about Commerce@Ogilvy, visit their website.

To talk to a Rocketeer about our experience in commerce, visit our contact page

                                                 
 
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App Launch: Chick-fil-A App Available Now in the App Store

Chick-fil-A prides itself on providing top-notch customer experiences during each visit. That said, the new, redesigned Chick-fil-A app was built from the ground up for iOS 7 with the customer experience being 100% top of mind. Here's what you can expect from version 3.0:

• The home screen provides rich content at different times of the day through CONTENT CARDS.
• Finding your local Chick-fil-A has never been easier with the FIND SCREEN.
• An INTERACTIVE MENU SCREEN allows users more information about their favorite food items.
• Navigate the menu with a fresh new ALLERGEN FILTER.

Ready to download this amazing app? Click here and get it. Afterwards, you can use the enhanced store locator to find out just how close you are to those tasty chicken sandwiches!

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Rocketeers in Orbit: Luke Wallace Teaches Kids About the Development World

Luke Wallace, Bottle Rocket's Associate Director of Software Engineering & Android Evangelist, recently talked to 5th-8th graders at Good Shepherd Episcopal School here in Dallas about what it's like to be a software developer and how to one day become one.

Luke's presentation was part of the school's participation in The Hour of Code, a worldwide event sponsored by code.org to promote STEM. Luke talked to the students about the types of job responsibilities and opportunities that exist, the Bottle Rocket culture and how to prepare for becoming an app developer. 

The Hour of Code was hugely successful! Over 11 million students worldwide participated in the event, helping to raise awareness about the importance of STEM and encouraging students across the globe to get involved.

Code.org is a dedicated non-profit organization that aims to increase interest and participation in computer science education. Their hope is that their work will lead to more educational programs being implemented in schools and that more women and underrepresented students of color into the world of computer science.

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Rocketeers in Orbit: Matt Johnson at Inside Mobile Apps

Last week Matt Johnson, EVP of Bottle Rocket and GM of Bottle Rocket's gaming division, Thruster, was on a panel at Inside Mobile Apps in New York City. The event brings together the mobile industry's top thought leaders and developers for two days of in-depth insight, analysis, and opinion on the key areas defining the mobile and social app ecosystem.

Matt spoke on the panel, "Mobile Monetization: How to Convert Free-to-Play Users into Paying Customers", along with Alan Avidan (CEO of Bees and Pollen), Mary Bloom (Sr. Manager of Developer Relations of Tapjoy), Brian Long (CEO and Co-Founder of TapCommerce), Ilya Nikolayev (Co-Founder of InAppFuel) and was moderated by Jon Robinson (Senior Editor of Inside Mobile Apps).

The group discussed how game developers find the right balance between free-to-play and monetizing their content. The focus was on how to convert those who download free games to paying customers and whether mobile gaming is heading towards free-to-play or if the path will lead to pay-to-play based on current user behaviors.

According to Matt, here are the most important points that came out of the panel discussion:

  • Mobile games will take more of a shift towards personalized experiences and re-engagment techniques.
  • Long term engagement is key to monetization. Very few apps can "make it big" right out the gate anymore without gnereating money from new user acquisition.
  • Gamification of brand/enterprise apps is the green field that many game developers are looking towards.
  • Good analytical analysis is a given even in simple game experiences. Learn from the data how to grow engagement.

To find out when the next Inside Mobile Apps event will take place or track other Mediabistro events, click here!

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