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It was another epic Halloween at Bottle Rocket

In keeping with a Rocketeer tradition, we are proud to share photos from our epic Halloween Party.  Rocketeers once again demonstrated that we are not only creative in the apps we make – but also in our costume creation abilities!

We hope that you all have a safe and fun Halloween – Keep dreaming, designing and creating! 

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What is new in the Android Ecosystem?

At Bottle Rocket, we love developing for the latest technology.  There were a lot of announcements this week regarding the entire Android ecosystem, so we thought we would provide a summary of the highlights.  We have grouped them by category with a short overview of each. 

Hardware

The Nexus 6 and Nexus 9 were announced, providing a new baseline for phones and tablets. Along with this, a new Android TV device dubbed the Nexus Player debuted, and was shown launching with Watch Food Network, Travel Channel, and HGTV, all developed by Bottle Rocket.  We’ve been working on this for the past few weeks and we look forward to it’s official launch on November 3rd. 

The Nexus 6 comes with a 5.96” display, and the Nexus 9 is a 64-bit device that’s in a 4:3 aspect ratio, which is new for Google’s Nexus tablets. The resolution is the same as the current Retina iPads, but it’s hard to know if that means other tablets will follow suit. The Nexus Player utilizes the new lean back experience that Google showed at I/O, but also includes Google Cast support (the same technology in the Chromecast).

Here are the links if you want to read more: Nexus 6Nexus 9 Nexus Player

Software

Up until now, we’ve only known it as Android L, but from now on it will be known as Android 5.0, Lollipop! It brings a huge number of changes, the largest being to notifications and the new Material Design standard, but there have also been lots of efficiencies and lower level changes added. Ask your neighborhood Android developer for more details, and how we might use any of the new technology in our apps.

For more details on all the changes (and there are a lot) in Android 5.0, see here.

Visuals

The Material Design guidelines have been further extended and formalized, with a lot of demos of how it will work in Android 5.0. Make sure to take a look at http://www.google.com/design/.

If you want to read the official announcement, it is here.

So, what should our clients be thinking about?

Google will be looking for apps that showcase Material Design, and that use the newest APIs. Integrating with wearables will become more important as more wearable devices are launched, and TV apps are now a first-class component of the Android ecosystem.  Apps will need to consider their behavior on all devices, and will need to make significant adjustments for wearables and TV. Deployment for these extra platforms is simplified since they are all combined into a single app.  The unified standard of Material Design has been designed to work on all the platforms, so there should be consistency in an app, regardless of how and when it is used.

All of this leads to a consistent, beautiful and engaging experience for users.

Contact us today to learn how we can help elevate your brand on mobile. 

Contact us

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Food Network, Travel Channel and HGTV featured the Nexus Player debut

This week, Google announced the new Android TV device dubbed the Nexus Player, and was shown launching with Watch Food Network, Travel Channel, and HGTV, all developed by Bottle Rocket.  We’ve been working on this for the past few weeks and we look forward to it’s official launch on November 3rd. 

We all know that content is king and getting best in class content to users in beautifully crafted experiences is our passion.  This was an amazing opportunity to do it again on this new platform.  We were thrilled to be able to partner with brands as powerful as Food Network, Travel Channel and HGTV.

 

At Bottle Rocket, we love developing for the latest technology.  Contact us to see how we can launch your brand on the latest and greatest! 

 

Contact us

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When it comes to Second Screen, it's not one size fits all

Rocketeer Judy Johnson, recently spoke on a second screen panel at the Digital Hollywood conference in San Francisco.  When asked about second screen, she explained that a lot of people are approaching the idea of the second screen completely wrong. “Up until recently, [second screen] has been mobile, but now, we’re seeing that any screen can be the second screen.”

If you’re on the second screen, you’re likely doing something other than what’s on TV.  If you think about Sundays and fantasy football, a football game on the big screen is likely background noise to the fantasy football player, checking team stats on a second screen. Whatever screen you’re looking at, that’s you’re primary screen.  Increasingly, people in most every age group are multitasking, using more than one screen whenever content is playing. 
 
If second screen companies want to capitalize, they need to better-tailor their offerings based on the content.  What works for sports won’t work for a scripted TV drama. What works for a live TV show won’t work for movie.  It’s not one size fits all.

   

Bottle Rocket’s experience with TV Everywhere, Video Delivery and Second Screen runs deep.  To learn more about our work for networks such as NBC, Showtime, and the family of Scripps Networks, contact us today.

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Congrats to our partners Fox News on the launch of version 2.1 of their iPad app!

The app features real-time reporting from Fox News giving users comprehensive coverage of the day’s most relevant stories with alerts,  headlines, vibrant photo galleries, live streaming video, and the latest video clips from popular Fox News shows on demand.  The newest feature to the iPad app includes a personalized news desk for users to customize the experience to see the content most important to them including topics, shows, and tweets. The app also features a reader mode that allows users to browse Fox News headlines faster.  


 

Staying on top of the news that matters to you has never been easier. The Today Widget, in conjunction with your News Desk, will alert you to the latest stories in the categories you've deemed most important.

To download the app, visit the App Store today. 

 
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Archives


Recent News

One of Bottle Rocket Apps' latest applications has given a fast-food bird some new wings.

Chick-fil-A's latest version of its mobile app, released last week for iOS, allows customers to order and pay via their smartphone. The app allows customers to use the new features at more than 130 locations, with more expected to roll out in 2015.

Read More