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8th Annual AAF Dallas Cable Day

November 11th marked the 8th Annual AAF Dallas Cable Day. The talk focused on the new age of television. Consumers may not be watching TV in the traditional sense of tube televisions and antennas anymore, but the average person still watches up to 5 hours of TV a day. For that reason alone, it is vital to keep up with content, consumption, and relevancy of video advertising in the media mix.

A select group of media experts were invited to speak, including one of our own, Judy Johnson, Director of Product Management for AWE.


Fred Bucher,  Group Vice President of Marketing, Time Warner Cable Media

Judy Johnson, Director of Product Management, AWE – a division of BottleRocket 

Danielle Krauter, Co-Executive Media Director, Moroch

John McNamara, VP ESPN Multimedia sales



Matt Powell, Co-Executive Media Director, Moroch


Lean UX at the Addison Treehouse

Bottle Rocket’s Michael Griffith was at the Addison Treehouse on the night of November 11th to speak of the powerful and production friendly tool, Lean UX. For those attending, they received an inside look into how Bottle Rocket, and other design firms, move along with product ideas, perfect graphics, and keep the budget to a comfortable level as they prevent waist from scrapped ideas.

A few crucial points from the presentation were:

  • The 2 most effective ways of communicating: talking and drawing
  • Work in a broad scope and tighten design with each iteration
  • Use simple techniques to achieve high quality results
  • Experience necessary, Humility required
  • Treat your work as if YOU were your client
  • Do not define yourself by the tools you use
  • Do not turn a website into an app
  • Do not build an app, build a brand experience


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World Usability Day

World Usability Day is a single day of 133 events occurring in 40 countries around the world. It brings together communities of professional, industrial, educational, citizen, and government groups for our common objective: to ensure that the services and products important to life are easier to access and simpler to use. 

  • It is about celebration and education – celebrating the strides we have made in creating usable products and educating the masses about how usability impacts our daily lives. 
  • It is about making our world work better. 
  • It is about reaching out to the common citizen and spreading the message: We don’t have to put up with products and services that don’t work well and that human error is a misnomer. 

On November 13, the D/FW UX Meet-up and Refresh Dallas sponsored an event at the Addison Treehouse which hosted about 75 User Experience professionals from across the metroplex. Among them was Bottle Rocket Strategist, Adam Polansky.  This year’s theme was “Engagement”.  To promote the theme, participants were broken-up into teams and asked to create persona; a kind of user profile, for one of several different roles typically found in large organizations.  The idea was to understand the perceptions of people like Brand Managers, Software Developers and Support Specialists as a way to get them engaged in the design and creation of better, more usable products and services. 

Each team presented their user persona along with proposals for increasing their engagement.  Prizes were awarded to the team with the best presentation and proposal. Polansky, who has been participating in WUD since it began in 2004 pointed out the increasing participation from people in disciplines not strictly associated with User Experience and why it’s important.  “What it comes down to is that great experiences are everyone’s business and the more perspective you can get, the better your chance of doing something that has true impact on the way people think about and approach something - the better your chance of enriching their lives."

Dallas User Experience Group

Refresh Dallas

Addison Treehouse

For more information or to contact BR,

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Rocketeer Charity: Khan Academy

For the charity drawing this month, we are proud to announce that Khan Academy will be receiving rocketeer support.

As a non-profit school, they seek to change education as it is today. With several programs and courses available, they offer classes for any student. The education is available to anyone ready and willing to learn; teachers, students, home-schoolers, parents looking to brush up on a subject, everyone is accepted. Also, with progress reports and badges for completing courses, Khan makes it easy to track your work and show others what you know. 

This month’s charity was submitted by Matthew Watters who said "I chose Khan Academy because I believe wealth and age should not be barriers to learning. Everyone in the world can access it for free (over the internet) and you don’t have to be enrolled in a school for access. Khan Academy allows me to brush up in all the subjects I did not fully grasp when I was in school,  on my own time and at my own pace."

For more information, please visit


Chick-fil-A now features mobile pay and mobile ordering all in one app!

Chick-fil-A’s latest release offers mobile ordering and mobile pay, making it faster and easier for their customers to enjoy all their favorites! Orders can be placed and paid for through their mobile app at over 130 locations, with more on the way in 2015! 


With these new features and the beautiful interface, skipping the line has never been more enjoyable!



Recent News

One of Bottle Rocket Apps' latest applications has given a fast-food bird some new wings.

Chick-fil-A's latest version of its mobile app, released last week for iOS, allows customers to order and pay via their smartphone. The app allows customers to use the new features at more than 130 locations, with more expected to roll out in 2015.

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