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Rocketeers were among the winners of the Capital One Coding for Good Hackathon

Rocketeers have a passion for helping brands develop innovative ways to serve their customers.  When Capital One recently opened their innovation center, The Garage, in conjunction with a Hackathon challenge, some Rocketeers simply couldn't resist.

The Coding for Good Hackathon was a two-day event that brought together designers, developers, entrepreneurs, and innovators from Universities to build mobile apps or web platforms that give people financial empowerment.  Whether it’s a youth opening his first bank account or an adult coming to terms with money management, this was a chance to solve some of the toughest challenges facing many people within the community.  A panel of technology and financial service experts, including Apple Co-Founder Steve Wozniak, judged the teams.

Students were competing for a $10,000 prize purse that included a $5,000 grand prize for the winning team, plus iPad Mini’s for each team member.

Rocketeers Justin Ehlert, Colin Campbell, Alex Gwyn and Nelson LeDuc were among the winners of the Capital One Coding for Good Hackathon.

Their app, FinanSir, is meant to be a personal finance butler. It looks at a users spending history and tells them what they can do differently to improve their financial standing.  FinanSir sends users intelligent notifications to make sure they are always up-to-date financially. By informing users of financial opportunities and their benefits, FinanSir can ensure that they get on the right track towards financial stability.


8th Annual AAF Dallas Cable Day

November 11th marked the 8th Annual AAF Dallas Cable Day. The talk focused on the new age of television. Consumers may not be watching TV in the traditional sense of tube televisions and antennas anymore, but the average person still watches up to 5 hours of TV a day. For that reason alone, it is vital to keep up with content, consumption, and relevancy of video advertising in the media mix.

A select group of media experts were invited to speak, including one of our own, Judy Johnson, Director of Product Management for AWE.


Fred Bucher,  Group Vice President of Marketing, Time Warner Cable Media

Judy Johnson, Director of Product Management, AWE – a division of BottleRocket 

Danielle Krauter, Co-Executive Media Director, Moroch

John McNamara, VP ESPN Multimedia sales



Matt Powell, Co-Executive Media Director, Moroch


Lean UX at the Addison Treehouse

Bottle Rocket’s Michael Griffith was at the Addison Treehouse on the night of November 11th to speak of the powerful and production friendly tool, Lean UX. For those attending, they received an inside look into how Bottle Rocket, and other design firms, move along with product ideas, perfect graphics, and keep the budget to a comfortable level as they prevent waist from scrapped ideas.

A few crucial points from the presentation were:

  • The 2 most effective ways of communicating: talking and drawing
  • Work in a broad scope and tighten design with each iteration
  • Use simple techniques to achieve high quality results
  • Experience necessary, Humility required
  • Treat your work as if YOU were your client
  • Do not define yourself by the tools you use
  • Do not turn a website into an app
  • Do not build an app, build a brand experience


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World Usability Day

World Usability Day is a single day of 133 events occurring in 40 countries around the world. It brings together communities of professional, industrial, educational, citizen, and government groups for our common objective: to ensure that the services and products important to life are easier to access and simpler to use. 

  • It is about celebration and education – celebrating the strides we have made in creating usable products and educating the masses about how usability impacts our daily lives. 
  • It is about making our world work better. 
  • It is about reaching out to the common citizen and spreading the message: We don’t have to put up with products and services that don’t work well and that human error is a misnomer. 

On November 13, the D/FW UX Meet-up and Refresh Dallas sponsored an event at the Addison Treehouse which hosted about 75 User Experience professionals from across the metroplex. Among them was Bottle Rocket Strategist, Adam Polansky.  This year’s theme was “Engagement”.  To promote the theme, participants were broken-up into teams and asked to create persona; a kind of user profile, for one of several different roles typically found in large organizations.  The idea was to understand the perceptions of people like Brand Managers, Software Developers and Support Specialists as a way to get them engaged in the design and creation of better, more usable products and services. 

Each team presented their user persona along with proposals for increasing their engagement.  Prizes were awarded to the team with the best presentation and proposal. Polansky, who has been participating in WUD since it began in 2004 pointed out the increasing participation from people in disciplines not strictly associated with User Experience and why it’s important.  “What it comes down to is that great experiences are everyone’s business and the more perspective you can get, the better your chance of doing something that has true impact on the way people think about and approach something - the better your chance of enriching their lives."

Dallas User Experience Group

Refresh Dallas

Addison Treehouse

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Recent News

One of Bottle Rocket Apps' latest applications has given a fast-food bird some new wings.

Chick-fil-A's latest version of its mobile app, released last week for iOS, allows customers to order and pay via their smartphone. The app allows customers to use the new features at more than 130 locations, with more expected to roll out in 2015.

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