November 11th marked the 8th Annual AAF Dallas Cable Day. The talk focused on the new age of television. Consumers may not be watching TV in the traditional sense of tube televisions and antennas anymore, but the average person still watches up to 5 hours of TV a day. For that reason alone, it is vital to keep up with content, consumption, and relevancy of video advertising in the media mix.
A select group of media experts were invited to speak, including one of our own, Judy Johnson, Director of Product Management for AWE.
Fred Bucher, Group Vice President of Marketing, Time Warner Cable Media
Judy Johnson, Director of Product Management, AWE – a division of BottleRocket
Danielle Krauter, Co-Executive Media Director, Moroch
John McNamara, VP ESPN Multimedia sales
Matt Powell, Co-Executive Media Director, Morochcomment