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Toys for Tots

 

Gathering toys and funds (for more toys) for nearly 20 years, Toys for Tots is still going strong in their mission to give gifts to those whose trees are a little barer than others. 

 

As for what they’ve done, it's nearly impossible to quantify the amount of joy they’ve been responsible for and the number lives they’ve changed over the past two decades. However, they have distributed over 469 million toys to over 216 million children. With a list that long, they might as well be Santa.

This year, Rocketeers pitched to donate two full bins of toys. What’s more important, however, are the smiles on the faces of those who will receive them in less than two weeks.

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Rocketeer Charity: Genesis Women’s Shelter

This month, Rocketeers are proud to support Genesis Women’s Shelter.  Genesis provides shelter, safety, counseling, and expert services to battered women and their children.

In January 1985, Shelter Ministries of Dallas began operating Genesis Women's Shelter as a safe haven for victims of domestic violence. Their mission is to end the epidemic of domestic violence against women and children by stopping individual victimization and reducing the devastating impact of family violence through safety, shelter and expert services to battered women and their children.  They are committed to preventing violence by raising the level of community awareness regarding the pervasiveness and effects of domestic violence.

This organization was submitted by Rocketeer Jay Ramirez who said, "While it saddens me that shelters like this need to exist, I’m so thankful that Genesis is there for the women and children who need it. For some, it’s their only option."

For more information, visit www.genesisshelter.org.

 

 

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Don’t Be Surprised this Holiday Shopping Season if…

As we head into shopping season this year, don't be surprised if you see new innovative ways for brands to engage with users.  From the dressing room to the in app experience, don't be surprised if....

In-store beacons are beckoning you
As more retailers adopt beacon technology, they will be able to deliver custom content to customers based on their location in the store. Not only will this enhance the shopping experience, it will also enable the retailer to gather data about the customer’s behavior, for optimization of content and messaging throughout the holiday season.

Related Articles: 
http://www.mobilemarketer.com/cms/news/strategy/18109.html
http://www.emarketer.com/Article/Beacons-Land-on-Retailers-Holiday-Wish-Lists/1011184

Sales associates will be using iPads on the job 
Retailers such as Apple and JCPenney already have sales associates walking the sales floor with iPads to check-out customers while they are browsing – saving wait times in line and increasing conversion. It is not just retail this year though, even airports have begun using iPads to advertize snacks and food while the holiday travelers wait to make their way back home.

Related Articles: 
http://www.post-gazette.com/business/tech-news/2014/11/23/Behind-the-Sale-Tablets-let-retailers-close-the-deal-on-the-sales-floor/stories/201411230065
http://www.entrepreneur.com/article/227368

Retail stores may be here today, up the street tomorrow
Specialty “pop-up shops” or “fashion trucks” will bring unique items to highly trafficked areas, relying on mobile for transaction processing or alerting their fans/followers of the location for the day. Check out the link below for locations and information on traveling retail trucks near you!

Related Articles: 
http://fashiontruckfinder.com/find-a-fashion-truck/

There is a mobile device in your dressing room (and it's not yours!)
Several specialty retailers are starting to place iPads or Android tablets into dressing areas. This allows customers to see if an item is available in another size or color, share an image of themselves in the item with friends to gather opinions or purchase their item on the spot.

Related Articles: 
http://fortune.com/2014/10/09/bloomingdales-smart-dressing-room/

You can pay with your phone
More and more retailers will be accepting mobile wallets for payment, such as PayPal, Google Wallet, Square Wallet, and the new Apple Pay. With a tap of your phone at the terminal, your account is charged, and you never have to pull out your wallet.

Related Articles: 
http://money.cnn.com/gallery/technology/2012/09/24/mobile-payment-apps/
http://www.hongkiat.com/blog/digital-wallets/

What will you as a retailer be doing this holiday season? As the holiday shopping season fast approaches, retailers need to be prepared to not only meet customers’ needs and expectations, but also stay ahead of the competition in delivering fast, superior service.

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Happy Thanksgiving from Bottle Rocket

In true Bottle Rocket tradition, Rocketeers gathered on Wednesday for a Thanksgiving Potluck dinner. We all have so much to be thankful for, and we love the having the opportunity to gather, share recipes and express what we are thankful for.

We hope our clients and friends have a very Happy Thanksgiving.

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Recent News

One of Bottle Rocket Apps' latest applications has given a fast-food bird some new wings.

Chick-fil-A's latest version of its mobile app, released last week for iOS, allows customers to order and pay via their smartphone. The app allows customers to use the new features at more than 130 locations, with more expected to roll out in 2015.

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