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Posts Tagged ‘mobile’

Looking Ahead into the 2011 Smartphone Market With Apple’s iOS

Tuesday, January 11th, 2011

This article from Gartner is dense with statistics on mobile phone sales, smartphones in particular, during Q3 2010 vs. Q3 2009 — there are definitely some comparable numbers in here. But what we found to be particularly interesting is the following excerpt about the competitive smartphone market Apple continues to provide with iOS.

Apple’s dramatic expansion of iOS with the iPad and the continuing success of the iPod Touch are important sales achievements in their own right. But more importantly they contribute to the strength of Apple’s ecosystem and the iPhone in a way that smartphone-only manufacturers cannot compete with,” Ms. Milanesi said. “To a developer, the iPod Touch and iPhone (and to a lesser extent the iPad) are effectively the same device and a single market opportunity… Apple claims it is activating around 275,000 iOS devices per day on average — that’s a compelling market for any developer. And developers’ applications in turn attract users.”

NPR Makes Wired’s List of The 19 Most Wired iPhone and iPad Apps of 2010

Wednesday, January 5th, 2011

By the end of 2010 Apple’s iOS is far from slowing down. Out of the 400,000 apps crowding the iOS App Store, Wired recommends the NPR iPhone and iPad apps as two out of the recommended few worth downloading from 2010. (And why not? They’re free!)

Wired calls out the NPR app as not “just a speedier version of its website; it’s actually better.” Tap an article and an embedded player pops up below so you can listen to an audio reading or supplementary material while you read. A Share tab enables you to share an article by Twitter, Facebook or e-mail.

Right up there on Wired’s list with Twitter and Netflix, the NPR iPad app utilizes the iPad’s ability for an enhanced interactive reading experience and the NPR iPhone app continues to keep top reviews among its audiences.

Bottle Rocket is excited to continue into 2011 with newer and even more exciting apps. And hey, we can’t lie and say we’re not looking forward to seeing NPR’s award-winning apps on more of Wired’s Best Of lists this coming year. Here’s to 2011!

NPR’s iPhone and iPad Apps, Developed by Bottle Rocket Apps, Win Advertising Age 2010 Media Vanguard Award

Friday, December 10th, 2010

Advertising Age recognized NPR’s news and music apps for iPhone and iPad, developed by Bottle Rocket Apps, with a 2010 Media Vanguard Award for Best Broadcaster iPhone/iPad/Android Apps. The MVAs, awarded this year for the first time, honor transformative, next-generation media products.

NPR’s news and music apps for iPhone and iPad, developed for NPR by Bottle Rocket Apps, have snagged recognition by Advertising Age with a 2010 Media Vanguard Award for the Best Broadcaster iPhone/iPad/Android Apps.

The award, announced at Advertising Age’s 2011 conference in New York, recognizes NPR’s reputation as a leading news and music source in the mobile media sector. Advertising Age created the Media Vanguard Awards to honor transformative, next-generation media. The awards, bestowed for the first time this year, drew hundreds of entries from major media companies (broadcasters, newspapers, magazines and digital natives) and marketers.

iPhone and iPad Apps Transform NPR’s Broadcast Business
A staggering 40% of NPR’s internet traffic can be traced back to its mobile platforms. Bottle Rocket partnered with NPR to provide strategic concept, user interface design and application development for NPR News for iPhone, NPR for iPad, and NPR Music for iPhone.

NPR’s apps craftily expand on their already thriving website, providing the end-user an interactive experience for consuming content and streaming associated stations. The NPR News for iPhone app, first launched in 2009, alone drives 20% of all NPR online pageviews and, according to Advertising Age, “provides a top-class experience” for users on the go. Advertising Age termed the sister NPR Music app, launched in the spring of 2010, a “runaway success”. That app offers an extensive library of music tracks and streaming audio, and allows users to customize their listening experiences with saved playlists.

When Apple launched the iPad this past April, Bottle Rocket enabled NPR to be “ready at the gate, offering a full-screen experience of everything it has to offer on the web, beautifully assembled for the tablet,” according to Advertising Age.

“NPR’s move to frontline the digital sphere with new concepts and technology-driven innovation has completely transformed the traditional consumer expectation of broadcast,” said Calvin Carter, president of Bottle Rocket Apps. “We are honored to have been NPR’s partner on the journey to winning this prestigious industry award,” he added.

NPR News: Macworld’s Essential iPad App

Monday, July 12th, 2010

In the latest issue of Macworld, on page 45, Apple declares the NPR News app for iPad (developed by Bottle Rocket) to be an essential app to have.

NPR News: Macworld's Essential iPad App

Dan Frakes explains why NPR News for iPad is an essential free favorite:

Who said Internet audio killed radio? NPR for iPad proves that networks can embrace the Internet to make their radio and Web offerings even more compelling. Like NPR’s iPhone app, the free iPad version lets you browse NPR news, shows, and podcasts; you can read or listen immediately, or save audio programs to a playlist you can listen to at any time. The app also lets you listen to streaming audio of many NPR-affiliate stations across the country. But the iPad app adds emphases on the multimedia-friendly areas of NPR’s coverage—Arts & Life and Music topics—and takes advantage of the iPad’s larger screen to make it easier to find content and more enjoyable to consume it. It’s public radio on-demand, and it makes NPR appealing even to the NPR-agnostic among us.