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Posts Tagged ‘bottle rocket’

Android Ecosystem – Honeycomb Tablets

Monday, February 28th, 2011

With the recent release of the Motorola Xoom, we wanted to add some more details about the state of Android currently. This past weekend, we experimented with the Xoom, and we can say that’s it’s by far the best Android tablet experience we’ve had.

With the recent release of the Motorola Xoom, Android has finally matured into the tablet space. Android 3.0 (also known as Honeycomb) has been designed with tablets in mind and takes advantage of the increased screen size to provide new experiences, while maintaining the Android ecosystem that millions have come to know and love. There have been several parts of the Android experience that have been modified for the tablet environment, including:

Bottom-Edge Status Bar
Found at the top of every Android phone, the Status Bar shows the time, your current network connection, and any notifications that you have outstanding. For tablets, this has been moved to the bottom of the screen and notifications have been made a much richer experience with larger graphics and more customizable text.

On-Screen Buttons for Home, Back and Multitasking
The basic navigation buttons provided on every phone are now made part of the bottom-edge status bar, leaving the front of the device without any hardware buttons at all. A new Multitasking button makes it easy to see which apps you’ve used recently, with thumbnails provided to make it even easier to spot the app you just left.

Context-Aware Action Bar
The top of the screen is still used on tablets, but now it provides actions based on your current activity. Removing the need for the menu button; this makes all interfaces more intuitive for the new tablet user.

Tablet Optimized Google Apps
Google has set the proper example by making it’s own apps look and function great on the tablet form factor. Apps can function differently based on orientation, taking advantage of real estate without making the screen feel crowded.

Clearly Google is taking the tablet market seriously with Android 3.0, and there are already more tablets announced for this year. The G-slate by LG will be coming to T-mobile’s 4G network later this year and it is certain many more will be announced in the next few months. So far no manufacturer has announced that they will be changing the standard Android 3.0 User Interface, which comes at a great relief to consumers and developers alike. This helps guarantee a consistent experience between tablets, and allows for updates to come quicker when newer versions of Android are released.

Other Recent Changes to Android
But tablets aren’t the only recent changes to Android. Google has also improved their Application delivery mechanism with some big improvements to the Android Market.  It’s now completely accessible through any web browser at http://market.android.com. Once an app is selected, it can be sent to your device from the browser, no cables required. And there are lots of new ways for publishers to engage consumers, with more screenshots, more descriptive text and even a link to a YouTube video. In-app purchase support has also been announced for apps, with an SDK coming soon.

National Foundation for Cancer Research – February 2011 Charity of the Month

Monday, February 28th, 2011

This month, Bottle Rocket is honoring a very special member of our extended family by donating to National Foundation for Cancer Research. One of our team members recently had a close family member pass away due to cancer so we decided to honor his life by giving to the cause this month.

The National Foundation for Cancer Research (NFCR) was founded in 1973 to support cancer research and public education relating to prevention, earlier diagnosis, better treatments and ultimately, a cure for cancer. NFCR promotes and facilitates collaboration among scientists to accelerate the pace of discovery from bench to bedside. NFCR is committed to Research for a Cure – cures for all types of cancer.

We extend our condolences to the Lawson family. Erich W. Lawson was always devoted to his mother and younger sister, aiding both in many ways over the course of their lives. His business activities took him all over the world, especially in South America. He made many friends from a myriad of countries over the course of his life. He enjoyed golf, dining and the company of his family and friends.

Erich never backed down from the harsh realities of life and always enjoyed the blessings of life. He was a steadfast son, brother, father and friend.

PBS for iPhone Featured in The Daily

Thursday, February 10th, 2011

PBS for iPhone is featured in The Daily as an app “aimed at folks who like to watch TV shows on the fly”. The growth of high-speed 3G and Wi-Fi that allows you to stream TV shows on your mobile phone is why this app received a 3 1/2-star rating. Some other great things about PBS for iPhone are:

  • Hours of quality public television
  • Fascinating online-only offerings
  • View full episodes and excerpt clips of any program

These features and more make PBS for iPhone “the best way to get your public television fix”.

NPR for iPad Featured on The Daily

Wednesday, February 9th, 2011

NPR for iPad is featured on The Daily as an app for “iPad owners who know what they like”. Many public radio stations are not syndicated nationwide and the ease and accessibility of a mobile app can be more convenient than visiting a website, which is why this app received a 4-star rating. Some other great things about NPR for iPad are:

  • Live video feeds from around the country
  • Streaming shows on-demand
  • Ability to save your favorite songs
  • Create playlists

These features and more make NPR for iPad “the most customizable” of all the public radio apps.

PBS for iPhone, Developed by Bottle Rocket, Featured as Apple’s App of the Week

Wednesday, February 2nd, 2011

If being Apple’s App of the Week didn’t motivate you to download the free PBS iPhone app produced by the award winning bottlerocketapps.com, perhaps hours of your favorite PBS programming streaming to your iPhone anywhere you have a connection will.

Want to know what PBS programs are available or coming up? No problem, just check out the Programs section which lists videos from all PBS programs or the Previews section of the app to view clips from several upcoming shows.

Want to watch a PBS program you love right now? The Spotlight section is where you can find full episodes, short clips and highlights of your favorite PBS programs.

Don’t want to miss the PBS shows you love? Then check out the app’s Schedule where you can set a reminder and invite family and friends to watch with you by sharing through Facebook, Twitter and email.

What makes this app great is that all video content streams nicely over wifi as well as 3G so you have access to video of your favorite PBS programs whenever you’re connected.

The PBS iPhone app can be downloaded for free from the App Store so definitely download it if you haven’t yet.

Habitat for Humanity – January 2011 Charity of the Month

Friday, January 28th, 2011

Bottle Rocket has chosen Habitat for Humanity as its charity of of the month. Habitat for Humanity International is a nonprofit, nondenominational Christian housing ministry. Habitat welcomes all people—regardless of race, religion, ethnicity or any other difference—to build simple, decent, affordable houses with those who lack adequate shelter. Habitat affiliates work locally in communities around the world to select and support homeowners, organize volunteers and coordinate house building. Homeowners are selected based on their need for housing, their ability to repay a mortgage and their willingness to work in partnership with Habitat.

Since its founding in 1976, Habitat for Humanity has helped build over 400,000 houses, providing shelter for more than 1.75 million people around the world.

Bottle Rocket Hosts St Mark’s School of Texas

Wednesday, January 26th, 2011

Bottle Rocket Apps hosted a group of future mobile developers from St Mark’s School of Texas last Friday. The students learned about Bottle Rocket’s process for approaching strategy and pencil design thanks to Creative Director Michael Griffith, spent some time discussing market trends and opportunities with President Calvin Carter and received a few sneak peaks at upcoming apps from Production Manager Matt Johnson.  The Q&A session was lively with questions ranging from working with data feeds to in app purchase considerations.  Bottle Rocket would like to thank the Dr. Kenyon and the class for taking time to come and tour our offices and remind us that the future of app development is very bright!

PBS, Developed by Bottle Rocket, Featured in Gizmodo’s “This Week’s Best Apps”

Saturday, January 22nd, 2011

Just a few weeks after its introduction to the App Store, PBS for iPhone, developed by Bottle Rocket, is featured in Gizmodo in their feature “This Week’s Best Apps” for the week of January 21, 2011. Gizmodo says,

“While Angry Birds may boost your self-esteem, it does not necessarily enrich your mind. The new iPhone app from PBS makes dozens of full episodes of shows like NOVA, Nature, and yes Antiques Roadshow available on your phone. Free.”

PBS Launches iPhone Video App Developed by Bottle Rocket Apps

Tuesday, January 11th, 2011

PBS announced on January 8, 2011 the iTunes App Store debut of the PBS App for iPhone and iPod touch during its Television Critics Association press tour in Pasadena.  Bottle Rocket Apps developed the app, which features more than 300 hours of free video, including full-length programs, as a custom project for PBS.

“With a huge library from nearly 360 member stations and 1500 public media producers, PBS is delivering a rich on-demand experience and is now one of the first broadcasters to bring full-length video to the iPhone,” said Jason Seiken, SVP, PBS Interactive, Product Development and Innovation.  The PBS App for iPhone and iPod touch features full-length programming from FRONTLINE, PBS Newshour, and others, as well as scheduling details, previews, and a new tune-in reminder calendar that can be synced with iCal.

The PBS App is available for free from the App Store on iPad, iPhone and iPod touch, or at www.itunes.com/appstore.

About PBS
PBS, with its nearly 360 member stations, offers all Americans — from every walk of life — the opportunity to explore new ideas and new worlds through television and online content. Each month, PBS reaches 117 million people through television and 20 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12thgrade turn to PBS for digital content and services that help bring classroom lessons to life. PBS’ premier children’s TV programming and its website, pbskids.org, are parents’ and teachers’ most trusted partners in inspiring and nurturing curiosity and love of learning in children. More information about PBS is available at www.pbs.org, one of the leading dot-org websites on the Internet.

About Bottle Rocket Apps
Bottle Rocket Apps (www.bottlerocketapps.com) is a full-service mobile app development firm, focused on creating mission-critical, premium brand experiences on the Apple iPhone and iPad and on Android devices.  The company’s apps have won numerous industry accolades for innovative and user-centered design, and frequently appear at the top of their categories on the iTunes App Store.  The Bottle Rocket team of senior strategists, architects, developers and artists work their magic from the company’s offices in Dallas, Texas.

Looking Ahead into the 2011 Smartphone Market With Apple’s iOS

Tuesday, January 11th, 2011

This article from Gartner is dense with statistics on mobile phone sales, smartphones in particular, during Q3 2010 vs. Q3 2009 — there are definitely some comparable numbers in here. But what we found to be particularly interesting is the following excerpt about the competitive smartphone market Apple continues to provide with iOS.

Apple’s dramatic expansion of iOS with the iPad and the continuing success of the iPod Touch are important sales achievements in their own right. But more importantly they contribute to the strength of Apple’s ecosystem and the iPhone in a way that smartphone-only manufacturers cannot compete with,” Ms. Milanesi said. “To a developer, the iPod Touch and iPhone (and to a lesser extent the iPad) are effectively the same device and a single market opportunity… Apple claims it is activating around 275,000 iOS devices per day on average — that’s a compelling market for any developer. And developers’ applications in turn attract users.”