The mobile device boom has promised traditional and digital publishers a new road to revenue, but amongst all the hype, actionable solutions aren't always obvious. Some questions to be answered include:
- What technology platforms should I use?
- What tools enable mobile advertising success?
- How can I manage mobile subscriptions?
Is mobile the new newsstand? Which paid content model is having greater success, one-time app downloads or subscriptions? Should I focus my time and energy on e-readers, smart phones, tablets, or all? What are the key characteristics of successful paid content mobile offerings? How do I price my mobile offering? What technology platforms are available to help me create mobile offerings?