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Some Magazine Mobile Questions

The mobile device boom has promised traditional and digital publishers a new road to revenue, but amongst all the hype, actionable solutions aren't always obvious.  Some questions to be answered include:

  • What technology platforms should I use?
  • What tools enable mobile advertising success?
  • How can I manage mobile subscriptions?

Is mobile the new newsstand?  Which paid content model is having greater success, one-time app downloads or subscriptions?  Should I focus my time and energy on e-readers, smart phones, tablets, or all?  What are the key characteristics of successful paid content mobile offerings?  How do I price my mobile offering?  What technology platforms are available to help me create mobile offerings?


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