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Rocketeers in the News: Strategist Adam Polansky Interviewed on UX Radio

Rocketeer and UX strategist rock star Adam Polansky's interview was recently posted by UX Radio from when he attended the 2013 IA Summit earlier this year. Adam tells host, Lara Federoff, about "creating impact without permission" during which he provides entertaining and valuable insights into his career and discusses the expectations of business leaders versus UX professionals when it comes to the importance of UX. Here's the podcast description:

"Those bastards! Why can’t they see that a great user experience IS good business? How frustrating is it to be able to see project and product quality sidelined because you can’t translate the value into an algorithm that can predict success in decimal points?

What if I told you those bastards aren’t working against you? They’re simply working for something else. There are reasons for that; not good reasons but if you understand them, you have an advantage. What if I told you there are ways to create impact that you can put into play without asking anyone?

We’ll talk a little about why your enemy isn’t your enemy. We’ll also talk about specific things you can do to position yourself and UX to make an impact. They’re a little clandestine. They’re a little sneaky.

Best of all…you don’t need permission."


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