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Rocketeers in Orbit: Matt Johnson at Inside Mobile Apps

Last week Matt Johnson, EVP of Bottle Rocket and GM of Bottle Rocket's gaming division, Thruster, was on a panel at Inside Mobile Apps in New York City. The event brings together the mobile industry's top thought leaders and developers for two days of in-depth insight, analysis, and opinion on the key areas defining the mobile and social app ecosystem.

Matt spoke on the panel, "Mobile Monetization: How to Convert Free-to-Play Users into Paying Customers", along with Alan Avidan (CEO of Bees and Pollen), Mary Bloom (Sr. Manager of Developer Relations of Tapjoy), Brian Long (CEO and Co-Founder of TapCommerce), Ilya Nikolayev (Co-Founder of InAppFuel) and was moderated by Jon Robinson (Senior Editor of Inside Mobile Apps).

The group discussed how game developers find the right balance between free-to-play and monetizing their content. The focus was on how to convert those who download free games to paying customers and whether mobile gaming is heading towards free-to-play or if the path will lead to pay-to-play based on current user behaviors.

According to Matt, here are the most important points that came out of the panel discussion:

  • Mobile games will take more of a shift towards personalized experiences and re-engagment techniques.
  • Long term engagement is key to monetization. Very few apps can "make it big" right out the gate anymore without gnereating money from new user acquisition.
  • Gamification of brand/enterprise apps is the green field that many game developers are looking towards.
  • Good analytical analysis is a given even in simple game experiences. Learn from the data how to grow engagement.

To find out when the next Inside Mobile Apps event will take place or track other Mediabistro events, click here!


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