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Rocketeers in Orbit: Calvin Carter and Scott Maddux Speaking at The 6th Annual Open Mobile Summit


The Open Mobile Summit, including Appcelerate on the third day, is back for this year's big event in San Francisco November 12-14. The Open Mobile Summit 2013 concentrates on the significant crossroads of mobile, internet, media and commerce. The three-day event gathers the industry’s brightest minds, each looking beyond design, towards implementing a fully integrated mobile experience. Appcelerate gathers CEOs of the most successful app publishers to share the secrets to their success. Rocketeers Calvin Carter and Scott Maddux have recently been added to the impressive list of speakers that includes:

The sessions for Calvin and Scott are as follows:

TV Everywhere: The Mobile vs. Broadcast Battle
The demand for spontaneous access to video content, a higher-quality user experience, and more convergent mobile services has mobile network operators scrambling to keep up. What is the response?

  • Emerging business models. Online audiences continue to grow whilst pay TV subscriber base is stagnant. As the broadcast advertisers start to take online video and TV seriously how will models change?
  • Network operator needs vs. consumer wants. Meeting consumer demands while preserving network economics and creating new opportunities for revenue growth is transforming content delivery and service decisions today. How do you balance economics with customer needs?
  • LTE Broadcast, the evolved Multimedia Broadcast Multicast Service (eMBMS) platform. What are the benefits?

Moderator: Ryan Koontz, MD, Woodside Capital Partners
Panelists: Scott Maddux, GM of AWE, Bottle Rocket, Brandon Lucas, GM Mobile, Black Entertainment TV  

TV Everywhere and Second Screen: The Next Level
We can now watch TV Everywhere while using Second Screen to manage other smart devices, as well as the entire ecosystem. Now the focus is on integrating the two and monetizing the experience.

Presenter: Calvin Carter, Founder & President of Bottle Rocket

Click here to see the full speaker line-up and agenda!


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“We are very excited that Bottle Rocket’s AWE mobile video platform was able to play a key role in the launch of Hallmark’s TV Everywhere product.” said Scott Maddux, executive vice president of Bottle Rocket.  “In addition to delivering a great mobile viewing experience, Hallmark producers also have new management tools to curate content in the app in real-time as well as new ad inventory including video, display and rich media ads.”  

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