Michael Griffith, Bottle Rocket’s Director of User Experience, recently provided insight on the role of mobile in Continuous Commerce™,
"A mobile device isn’t just a flashy toy with some cool features; it’s also a highly personal possession. When we think of our phone or tablet, we think of all the photos, music, calendar, videos and more that are central to our individual, daily lives. A personal device assumes a personal experience, which can translate into personal commerce."
To read more, visit: http://continuouscommerce.ogilvydo.com/we-are-family/