The Rocketeer Blog Subscribe via RSS


return to blog

Rocketeer Wisdom: Michael Griffith on Continuous Commerce™

Michael Griffith, Bottle Rocket’s Director of User Experience, recently provided insight on the role of mobile in Continuous Commerce™,

"A mobile device isn’t just a flashy toy with some cool features; it’s also a highly personal possession. When we think of our phone or tablet, we think of all the photos, music, calendar, videos and more that are central to our individual, daily lives. A personal device assumes a personal experience, which can translate into personal commerce."

To read more, visit: http://continuouscommerce.ogilvydo.com/we-are-family/


Comments

Write a Comment





Archives


Recent News

One of Bottle Rocket Apps' latest applications has given a fast-food bird some new wings.

Chick-fil-A's latest version of its mobile app, released last week for iOS, allows customers to order and pay via their smartphone. The app allows customers to use the new features at more than 130 locations, with more expected to roll out in 2015.

Read More