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Rocketeer Wisdom: Michael Griffith on Continuous Commerce™

Michael Griffith, Bottle Rocket’s Director of User Experience, recently provided insight on the role of mobile in Continuous Commerce™,

"A mobile device isn’t just a flashy toy with some cool features; it’s also a highly personal possession. When we think of our phone or tablet, we think of all the photos, music, calendar, videos and more that are central to our individual, daily lives. A personal device assumes a personal experience, which can translate into personal commerce."

To read more, visit: http://continuouscommerce.ogilvydo.com/we-are-family/


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