The report, released by Meeker’s partner VC firm KPCB, has been an important reference in Bottle Rocket’s back pocket when it comes to discussing the leading edge of mobile innovation.
Some important points from the 2014 report:
- 30% of all mobile users are now equipped with smartphones
One of the most important considerations we make is where eyeballs are moving and how we can follow them. With the percentage of mobile users on smartphones climbing every year, it means more and more eyeballs are on iPhone and Android screens.
- Tablet shipments increased 53% over the last year
Tablets changed the landscape of mobile app development by providing a completely new layout and altering how users play with apps.
- People spend 20% of their time consuming media on mobile
- 84% of mobile owners use devices while watching TV (second screen)
Bottle Rocket has strong experience developing for second screen experiences – such as Showtime SYNC. Second Screen experiences bring the user into their favorite shows with interactive content and social media integration.
According to Meeker the tech boom we are currently experiencing does not have the same valuation risks as the “dot com” bust. With the continued increase in mobile screens there are new market opportunities that will utilize these devices to extend brand capabilities in new ways. Meeker also points valuation of Chinese companies as a foundation for continued strength in technology.
Another interesting stat from Meeker’s report references the explosion of screens across the globe.
A decade from their inception, mobile devices are already 4-5 times greater in unit volume shipments than TVs and PCs.
Previously we’ve referenced Meeker’s 2013 report to discuss the massive potential for advertising on mobile.
Calvin Carter, our Founder and CEO, leveraged the same content during a talk in Austin last May:
"Mobile is an underutilized channel. That might seem like I'm overstating things because there is so much conversation about mobile. CMO's are likely saying "Are you kidding me, it seems like all we talk about is mobile". But take the time consumers spend in a channel compared to the amount of money spent advertising in that channel [see picture above]. In 2013, we spent about 4x more on ads in print than people spent time looking at print. TV is on balance. Internet and radio could actually nudge up a little bit in their spending relative to the time consumers spend there. But there is 4x as much usage on mobile than we are spending on mobile. While it seems all we do is talk about mobile, it could be argued that advertisers and brands are not fully leveraging time spent in that channel.”
Mary Meeker’s work has helped us to analyze important trends in digital and mobile, and we’re looking forward to fully digesting KPCB’s latest findings.