Black Friday sales may have been down this year, but early returns are showing that Cyber Monday is off to a great start! According to stats provided by the IBM Digital Analytics Benchmark, online sales are already up 18.7% from last year. More importantly, mobile traffic is up an almost whopping 62% from this time last year and accounts for 16.5% of all online sales. This shift to mobile from last year's Cyber Monday sales clearly indicates mobile's dominant and skyrocketing presence in e-commerce.
Here's a full list of Cyber Monday real-time stats as of 3pm EST:
- Mobile Traffic and Sales: Mobile traffic accounted for 30 percent of all online traffic, up almost 62 percent compared to the same period last year. Mobile sales remained strong, reaching close to 16.5 percent of all online sales.
- Smartphones Browse, Tablets Buy: Smartphones drove 20.2 percent of all online traffic compared to tablets at 9.4 percent, making it the browsing device of choice. When it comes to making the sale, tablets drove 10.1 percent of all online sales, almost twice that of smartphones, which accounted for 6.3 percent. Tablet users also averaged $131.10 per order, versus smartphone users, who averaged $114.73 per order.
- iOS vs. Android: As a percentage of total online sales, iOS was close to four and a half times higher than Android, driving 13.4 percent vs. 3 percent for Android. On average, iOS users spent $124.18 per order compared to $117.64 for Android users, a difference of 6 percent. iOS also led as a component of overall traffic with 20.7 percent vs. 9.1 percent for Android.
- The Social Influence - Facebook vs. Pinterest: Shoppers referred from Facebook averaged $99.60 per order, versus Pinterest referrals, which drove $95.30 per order. Facebook referrals converted sales at the same rate as Pinterest referrals.
To stay up-to-date throughout the rest of the day on the latest Cyber Monday stats, check the IBM Digital Analytics site.