Quotes that we live by:
“You cannot NOT have a user experience.” ~ Lou Carbone
“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” ~ Steve Jobs
“If I had asked people what they wanted, they would have said ‘faster horses.’” ~ Henry Ford
“… pay attention to what users do, not what they say.” ~ Jakob Nielsen
“Just because nobody complains doesn’t mean all parachutes are perfect.” ~ Benny Hill
“Good design is the most important way to differentiate ourselves from our competitors.” ~ Samsung CEO Yun Jong Yong, 2004
“The details are not the details. They make the design.” ~ Charles Eames
“If the user can’t use it, it doesn’t work.” ~ Susan Dray
“Customers always know what’s wrong. They can’t always tell you what they want, but they always can tell you what’s wrong.” ~ Carly Fiorina
“I don’t know the key to success, but the key to failure is trying to please everybody.” ~ Bill Cosby
“I don’t understand the technology. But, you don’t have to. You have to understand what it can do for you.” ~ Rupert Murdoch
“We do not see things as they are; we see things as we are.” ~ The Talmud
“Simplicity is the ultimate sophistication.” ~ Leonardo da Vinci
“Just how do I design if not with prototyping? The short answer is ‘on paper.’” ~ Alan Cooper
“You know you have achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.” ~ Antoine de Saint-Exupery
“‘Intuitive’ interfaces are easier to build when designers have a deep understanding of the users.” ~ Jared M. Spool
“Nothing is more terrible than activity without insight.” ~ Thomas Carlyle
“There are three responses to a piece of design… yes, no and WOW! Wow is the one to aim for.” ~ Milton Glaser
“Any darn fool can make something complex; it takes a genius to make something simple.” ~ Albert Einstein
“Learn the rules so you know how to break them properly.” ~ Dalai Lama


