<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Bottle Rocket Apps &#187; Bottle Rocket News</title>
	<atom:link href="http://www.bottlerocketapps.com/blog/category/bottle-rocket-news/feed" rel="self" type="application/rss+xml" />
	<link>http://www.bottlerocketapps.com</link>
	<description></description>
	<lastBuildDate>Tue, 07 Feb 2012 23:18:26 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
		<item>
		<title>Bottle Rocket&#8217;s Laser Cats Live Wallpaper for Android Benefits Operation Kindness No-Kill Shelter</title>
		<link>http://www.bottlerocketapps.com/blog/bottle-rockets-laser-cats-live-wallpaper-for-android-benefits-operation-kindness-no-kill-shelter</link>
		<comments>http://www.bottlerocketapps.com/blog/bottle-rockets-laser-cats-live-wallpaper-for-android-benefits-operation-kindness-no-kill-shelter#comments</comments>
		<pubDate>Tue, 27 Dec 2011 17:49:54 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Application Launch]]></category>
		<category><![CDATA[Bottle Rocket News]]></category>
		<category><![CDATA[Charitable Contributions]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[laser cats]]></category>
		<category><![CDATA[live wallpaper]]></category>
		<category><![CDATA[operation kindness]]></category>

		<guid isPermaLink="false">http://www.bottlerocketapps.com/?p=5180</guid>
		<description><![CDATA[Bottle Rocket Apps has released the Laser Cats Live Wallpaper app for Android phones and tablets.  Laser Cats Live Wallpaper combines the majesty of cats with the power of lasers in a way never seen before! Marvel as cats float across your device&#8217;s desktop, shooting lasers in response to your touches. Laser Cats features many [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-5183 alignnone" title="Laser Cats header" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/12/unnamed-1-580x283.jpg" alt="" width="580" height="283" /></p>
<p>Bottle Rocket Apps has released the <a href="https://market.android.com/details?id=com.bottlerocketapps.laserwallpaper" target="_blank"><em>Laser Cats Live Wallpaper</em></a> app for Android phones and tablets.  <em>Laser Cats Live Wallpaper</em> combines the majesty of cats with the power of lasers in a way never seen before! Marvel as cats float across your device&#8217;s desktop, shooting lasers in response to your touches.</p>
<p><em>Laser Cats</em> features many of the cats owned by the team members at <a href="http://bottlerocketapps.com">Bottle Rocket Apps</a> (www.bottlerocketapps.com), one of the world&#8217;s leading full-service mobile app development firms, focused on creating hand-crafted apps for the world&#8217;s most discriminating brands.  Exclusively for Android,  <em>Laser Cats Live Wallpaper</em> contains more than a dozen cats with unique laser colors, with biographies for each cat visible in the wallpaper settings. Tablet-optimized cats are included as well!</p>
<p><em><img class="alignright size-full wp-image-5184" style="margin: 10px; border: 2px solid black;" title="Laser Cats Live Wallpaper screen shot" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/12/unnamed.jpg" alt="" width="307" height="512" />Laser Cats Live Wallpaper</em> is available for $0.99 on the <a href="https://market.android.com/details?id=com.bottlerocketapps.laserwallpaper" target="_blank">Android Market</a>. Bottle Rocket Apps is donating 100% of the proceeds from the sale of this app to <a href="http://www.operationkindness.org" target="_blank">Operation Kindness</a>, the oldest and largest no-kill, non-profit animal welfare organization in North Texas.  Operation Kindness is a nonprofit shelter that cares for homeless or unwanted cats and dogs in a no-kill environment. They never euthanize an animal to make room for another. They care for all the animals they take in until they are adopted. To learn more, visit www.operationkindness.org.</p>
<p>Liven up your Android desktop with <em>Laser Cats</em>, and help support a great cause at the same time!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.bottlerocketapps.com/blog/bottle-rockets-laser-cats-live-wallpaper-for-android-benefits-operation-kindness-no-kill-shelter/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Civil War Today Named One of Top 15 Mobile Apps of 2011</title>
		<link>http://www.bottlerocketapps.com/blog/the-civil-war-today-named-one-of-top-15-mobile-apps-of-2011</link>
		<comments>http://www.bottlerocketapps.com/blog/the-civil-war-today-named-one-of-top-15-mobile-apps-of-2011#comments</comments>
		<pubDate>Wed, 21 Dec 2011 19:09:26 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Bottle Rocket News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Civil War]]></category>
		<category><![CDATA[ipad]]></category>

		<guid isPermaLink="false">http://www.bottlerocketapps.com/?p=5188</guid>
		<description><![CDATA[The editorial staff of FierceMobileContent, a daily update on the innovations and trendsetters pushing the boundaries of the mobile content industry, has compiled a list of the Top 15 Mobile Apps of 2011, and we are proud to announce that A&#38;E Television Networks Mobile&#8217;s The Civil War Today for iPad, developed by Bottle Rocket Apps, earned the [...]]]></description>
			<content:encoded><![CDATA[<p>The editorial staff of <a href="http://www.fiercemobilecontent.com/" target="_blank">FierceMobileContent</a>, a daily update on the innovations and trendsetters pushing the boundaries of the mobile content industry, has compiled a list of the <a href="http://www.fiercemobilecontent.com/special-reports/15-best-mobile-apps-2011" target="_blank">Top 15 Mobile Apps of 2011</a>, and we are proud to announce that A&amp;E Television Networks Mobile&#8217;s <em>The Civil War Today</em> for iPad, developed by Bottle Rocket Apps, <a href="http://www.fiercemobilecontent.com/special-reports/15-best-mobile-apps-2011/civil-war-today" target="_blank">earned the #4 spot on the list</a>.</p>
<p>Executive editor Jason Ankeny wrote:</p>
<blockquote><p>The Civil War Today doesn&#8217;t simply revisit and reconsider history&#8211;it&#8217;s bound to make history as well, going down in App Store lore as the gold standard for how tablets can render conventional textbooks irrelevant by illuminating our shared heritage in new and unprecedented ways.</p></blockquote>
<p><em>The Civil War Today</em>, one of three apps by Bottle Rocket featured by Apple in the iTunes App Store Essentials Hall of Fame, is <a href="http://itunes.apple.com/us/app/the-civil-war-today/id428812156?mt=8" target="_blank">available for $5.99</a> on the App Store.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.bottlerocketapps.com/blog/the-civil-war-today-named-one-of-top-15-mobile-apps-of-2011/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bottle Rocket&#8217;s Commitment to Constant Improvement</title>
		<link>http://www.bottlerocketapps.com/blog/bottle-rockets-growing-pains</link>
		<comments>http://www.bottlerocketapps.com/blog/bottle-rockets-growing-pains#comments</comments>
		<pubDate>Mon, 28 Nov 2011 19:00:00 +0000</pubDate>
		<dc:creator>cymberly</dc:creator>
				<category><![CDATA[Bottle Rocket News]]></category>

		<guid isPermaLink="false">http://www.bottlerocketapps.com/?p=4912</guid>
		<description><![CDATA[by Cymberly Pierce, Director of Project Management One of our values at Bottle Rocket, is &#8220;be restless&#8221;. To us this means never settling and always actively improving ourselves and our work. This includes the tools we use to run our business. One of the big initiatives we took in 2011 was implementing a new project [...]]]></description>
			<content:encoded><![CDATA[<p><em>by Cymberly Pierce, Director of Project Management</em></p>
<p>One of our values at Bottle Rocket, is &#8220;be restless&#8221;. To us this means never settling and always actively improving ourselves and our work. This includes the tools we use to run our business. One of the big initiatives we took in 2011 was implementing a new project management system so that we could get a better handle on how our resources were being allocated. In this past year, we have learned many things about the evolving project/process management of a rapidly growing company operating at the leading edge of design and technology.</p>
<p><strong>Outdated Information Leads to Incorrect Results</strong></p>
<p>Using a project management system is a great way to log tasks, have conversations, share files and collaborate. But, if you aren&#8217;t keeping the system up-to-date constantly, no one will trust the data and use of the system will decline over time. If your Project Managers are not updating tasks as parts of the project change, then people are relying on bad data. You may be asking a team member to work late on something that isn&#8217;t important or might not be utilizing an available resource during a window of opportunity. As a Project Manager, it&#8217;s your responsibility to communicate to the appropriate internal team members and failure to do so leads to mistrust. Eventually entire teams will stop using the system and the process will fail. But when data is kept fresh, the system becomes the trusted source for accurate information and use skyrockets.</p>
<p><strong>Timing is Everything</strong></p>
<p>Before we got our new project management system, we were able to estimate the amount of time a project would take, but it was always a rough estimate. We now are recording time so that we can monitor employee&#8217;s workloads and make sure our estimates are accurate. It was a strong conviction of the management team to make sure people understood why we were logging time &#8211; not to be the timesheet police, but to help maintain a work/life balance for our team members. Time tracking helps us determine when new resources are needed, forecast potential resource gaps and optimize our use of time.</p>
<p><strong>You Won&#8217;t Get It Right on the First Try</strong></p>
<p>No matter how much set up time or training you have, the system will never be perfect when you begin. The important thing to remember is that implementing a new project management system can be a full-time job, especially in the first few months before and after the implementation. It&#8217;s important to get people&#8217;s approval on the system and get constant feedback and consensus from all disciplines in your business. If people see value in the system, they will use it. If not, your efforts will be wasted. Put yourself in the shoes of each person in your organization and ask yourself &#8220;how will this make me more efficient so that I can focus on what I really love to do.&#8221;</p>
<p>Being a part of a company that has grown four times its size in the past year has been an amazing challenge. But with an unwavering focus on constant improvement and &#8220;being restless&#8221;, it is a challenge that we have met successfully.</p>
<p>What challenges have you experienced as your company grows? We would love to get some insight or provide you some encouragement.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.bottlerocketapps.com/blog/bottle-rockets-growing-pains/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SPIN Play and NPR for iPad Recognized with 2011 Media Vanguard Awards</title>
		<link>http://www.bottlerocketapps.com/blog/spin-play-and-npr-for-ipad-recognized-with-2011-media-vanguard-awards</link>
		<comments>http://www.bottlerocketapps.com/blog/spin-play-and-npr-for-ipad-recognized-with-2011-media-vanguard-awards#comments</comments>
		<pubDate>Fri, 18 Nov 2011 04:48:44 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[Bottle Rocket News]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[media vanguard award]]></category>
		<category><![CDATA[npr]]></category>
		<category><![CDATA[spin play]]></category>
		<category><![CDATA[spin play for ipad]]></category>

		<guid isPermaLink="false">http://www.bottlerocketapps.com/?p=5163</guid>
		<description><![CDATA[Bottle Rocket is proud to announce that SPIN Play for iPad and NPR&#8217;s suite of apps including NPR for iPad, NPR News for iPhone/iPod Touch and NPR Music for iPhone/iPod Touch&#8211;all developed by Bottle Rocket Apps&#8211;have received the prestigious 2011 AdAge Media Vanguard Awards for Best Music Integration in a Tablet Edition in the Print-To-Digital [...]]]></description>
			<content:encoded><![CDATA[<p>Bottle Rocket is proud to announce that <a title="SPIN Play" href="http://itunes.apple.com/us/app/spin-play/id423407524?mt=8" target="_blank">SPIN Play</a> for iPad and NPR&#8217;s suite of apps including <a title="NPR for iPad" href="http://itunes.apple.com/us/app/npr-for-ipad/id364183644?mt=8" target="_blank">NPR for iPad</a>, <a title="NPR News" href="http://itunes.apple.com/us/app/npr-news/id324906251?mt=8" target="_blank">NPR News</a> for iPhone/iPod Touch and <a title="NPR Music" href="http://itunes.apple.com/us/app/npr-music/id378195188?mt=8" target="_blank">NPR Music</a> for iPhone/iPod Touch&#8211;all developed by Bottle Rocket Apps&#8211;have received the prestigious 2011 <a href="http://adage.com/special-reports/mediavanguardawards/177" target="_blank">AdAge Media Vanguard Awards</a> for <a href="http://adage.com/article/special-report-media-vanguard-awards/media-vanguard-awards-print-digital/230924/" target="_blank">Best Music Integration in a Tablet Edition in the Print-To-Digital category</a>  and <a href="http://adage.com/article/special-report-media-vanguard-awards/media-vanguard-awards-broadcast-digital/230921/" target="_blank">Best Radio App Suite in the Broadcast-To-Digital category</a>, respectively.</p>
<p style="text-align: left;"><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/MediaVanguardAward.jpg"><img class="aligncenter size-medium wp-image-5166" style="border: 1px solid black; margin-top: 5px; margin-bottom: 5px;" title="SPIN Play wins 2011 Media Vanguard Award" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/MediaVanguardAward-580x473.jpg" alt="SPIN Play wins 2011 Media Vanguard Award" width="580" height="473" /></a><br />
Now in their second year, the Media Vanguard Awards honor next-gen media and draw hundreds of submissions in a wide variety of fields.  This year the MVAs have honored publishers and broadcasters like time.com, HBO and other highly respected brands.  SPIN Media, NPR and other MVA winners were honored at the Media Vanguard Awards, which is part of the <a href="http://events.adage.com/meconference/" target="_blank">ME: Media Evolved</a> conference, on November 15th in Manhattan.</p>
<p>SPIN Play for iPad and NPR&#8217;s suite of apps have been featured on the iTunes App Store countless times, are included in Apple&#8217;s <a title="iTunes App Store iPad Hall of Fame" href="http://itunes.apple.com/us/collection/ipad-hall-of-fame/id25204?fcId=428159923&amp;mt=8" target="_blank">iTunes App Store iPad Hall of Fame</a> and have received extensive critical acclaim.  SPIN and NPR have shown that print and other traditional media outlets can have a nice home on mobile devices, if they embrace the platform.</p>
<p>SPIN Play for iPad is free to download from the AppStore and includes a daily feed of news and reviews from SPIN.com.  SPIN Play also offers users access to premium issues which feature SPIN&#8217;s industry leading editorial content, as well as 60+ steaming songs and 30+ streaming videos each month.  Each issue allows users to connect with their favorite artist in a way never before possible on any medium.</p>
<p style="text-align: center;"><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/photo.png"><img class="size-medium wp-image-5170 aligncenter" title="NPR for iPad" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/photo-580x435.png" alt="NPR for iPad, developed by Bottle Rocket Apps" width="580" height="435" /></a></p>
<p style="text-align: left;">NPR&#8217;s suite of apps include NPR for iPad, NPR News for iPhone/iPod Touch and Android and NPR Music for iPhone/iPod Touch and all are free to download.  NPR&#8217;s apps offer a deep variety of content in News, Music, Arts and Lifestyle.  The apps also provide access to NPR&#8217;s award winning content via podcasts, programs and thousands of streaming radio stations.  This is the second year in a row that NPR&#8217;s apps have won the MVA in their category.</p>
<p>SPIN Play can be downloaded free at <a href="http://spin.com/ipad" target="_blank">spin.com/ipad</a>.  An annual subscription is available for $7.99 via In-App purchase and single issues can be purchased for $1.99 each.  All NPR apps can be found in the <a href="http://www.npr.org/services/mobile/ipad.php" target="_blank">mobile section of NPR.org</a>.</p>
<p>Congratulations to Bottle Rocket&#8217;s partners at NPR and SPIN Magazine for this tremendous honor!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.bottlerocketapps.com/blog/spin-play-and-npr-for-ipad-recognized-with-2011-media-vanguard-awards/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WIRED Magazine and Gizmodo Recognize Four of Bottle Rocket&#8217;s Apps</title>
		<link>http://www.bottlerocketapps.com/blog/wired-magazine-and-gizmodo-recognize-four-of-bottle-rockets-apps</link>
		<comments>http://www.bottlerocketapps.com/blog/wired-magazine-and-gizmodo-recognize-four-of-bottle-rockets-apps#comments</comments>
		<pubDate>Thu, 17 Nov 2011 07:39:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Bottle Rocket News]]></category>

		<guid isPermaLink="false">http://www.bottlerocketapps.com/?p=5149</guid>
		<description><![CDATA[WIRED, with partner Gizmodo, tested and rated more than 400 apps for the first-ever WIRED App Guide. The special issue, on newsstands October 4, rates apps on the 10-point WIRED performance scale, noting ‘WIRED’ and ‘TIRED’ features, price and on which platforms each app is available. Later this month, the WIRED App Guide will also [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.bottlerocketapps.com/blog/wired-magazine-and-gizmodo-recognize-four-of-bottle-rockets-apps/wiredappreviewcover" rel="attachment wp-att-5156"><img src="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/WiredAppReviewCover-435x580.jpg" alt="" title="WiredAppReviewCover" width="435" height="580" class="alignleft size-medium wp-image-5156" /></a><br />
WIRED, with partner Gizmodo, tested and rated more than 400 apps for the first-ever WIRED App Guide. The special issue, on newsstands October 4, rates apps on the 10-point WIRED performance scale, noting ‘WIRED’ and ‘TIRED’ features, price and on which platforms each app is available. Later this month, the WIRED App Guide will also be available as an app for iOS and Android smartphones. The app version of the guide will feature regular updates plus reviews of new and noteworthy apps from the editors of WIRED.</p>
<p>Both WIRED and Gizmodo recognize four of Bottle Rocket’s apps as essential apps in the 2011 WIRED App Guide of 400 Essential Apps.</p>
<p>The lucky winners include:</p>
<ul>
<li>NPR News (editor&#8217;s pick for News)</li>
<li>NPR Music</li>
<li>SPIN Play</li>
<li>Civil War Today</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.bottlerocketapps.com/blog/wired-magazine-and-gizmodo-recognize-four-of-bottle-rockets-apps/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bottle Rocket Apps co-hosts Hackathon in Dallas with AT&amp;T at the AT&amp;T Foundry</title>
		<link>http://www.bottlerocketapps.com/blog/bottle-rocket-apps-co-hosts-hackathon-in-dallas-with-att-at-the-att-foundry</link>
		<comments>http://www.bottlerocketapps.com/blog/bottle-rocket-apps-co-hosts-hackathon-in-dallas-with-att-at-the-att-foundry#comments</comments>
		<pubDate>Thu, 10 Nov 2011 17:00:00 +0000</pubDate>
		<dc:creator>Wendi McGowan</dc:creator>
				<category><![CDATA[Bottle Rocket News]]></category>

		<guid isPermaLink="false">http://www.bottlerocketapps.com/?p=5065</guid>
		<description><![CDATA[Coding. Mobile.  Cloud.  APIs.  Good food.  Awesome prizes. This past Saturday, the AT&#38;T Hackathon introduced the the latest cutting edge tools to deploy your own app with a website backend, fully hosted in the cloud.  Alternatively, you can come pitch your idea and scout for developer talent, who can help you build your app! Mobile [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.bottlerocketapps.com/blog/bottle-rocket-apps-co-hosts-hackathon-in-dallas-with-att-at-the-att-foundry/original" rel="attachment wp-att-5117"><img src="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/original.jpeg" alt="" title="original" width="500" height="373" class="alignleft size-full wp-image-5117" /></a></p>
<p>Coding.  Mobile.  Cloud.  APIs.  Good food.  Awesome prizes.</p>
<p>This past Saturday, the AT&amp;T Hackathon introduced the the latest cutting edge tools to deploy your own app with a website backend, fully hosted in the cloud.  Alternatively, you can come pitch your idea and scout for developer talent, who can help you build your app!</p>
<p>Mobile App Hackathon, an event produced by the AT&amp;T Developer Program, and Apigee was designed for attendees (technical &amp; non-technical) to learn about new technologies, build apps/mobile apps, get fed, compete for prizes across different categories and most importantly: meet new people and scout for teammates to work on new or current projects.</p>
<p>This year Bottle Rocket helped AT&amp;T host the event including providing an inspirational keynote and developer support throughout the day.</p>
<p>Dallas gave a tremendous showing with 111+ attendees and pumped out 17 apps. It was an especially exciting event because <a href="http://www.attinnovationspace.com/innovation/blogger/a7619590">John Donovan</a> and Jon Summers also stopped by the event incognito and chatted up the devs.</p>
<p>The winners are as follows:<br />
	1st Place &#8211; Pastie Cam<br />
	2nd Place &#8211; Meteor Mission<br />
	3rd Place &#8211; myCost<br />
	SierraWireless 1st Place &#8211; Pastie Cam<br />
Sierra Wireless Honorable Mention &#8211; ﻿Representus<br />
Sencha Winner &#8211; CoachPlan<br />
$50 Youngest Hacker Award &#8211; This prize went to the two youngest winners that participated in the hackathon. One young hacker had an especially great idea for a &#8220;magic watch&#8221;, and received an iPod Nano watch as a special prize.<br />
learncodethehardway.org Winners &#8211; Catch 22 for presenting a half way finished app! Apigee will be buying these guys an online class from learncodethehwardway.org so that they can deliver a full app the next time.</p>
<p><a href="http://www.bottlerocketapps.com/blog/bottle-rocket-apps-co-hosts-hackathon-in-dallas-with-att-at-the-att-foundry/screen-shot-2011-11-10-at-9-14-57-pm" rel="attachment wp-att-5121"><img src="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-10-at-9.14.57-PM.png" alt="" title="Screen Shot 2011-11-10 at 9.14.57 PM" width="504" height="293" class="alignleft size-full wp-image-5121" /></a></p>
<p><a href="http://www.bottlerocketapps.com/blog/bottle-rocket-apps-co-hosts-hackathon-in-dallas-with-att-at-the-att-foundry/screen-shot-2011-11-10-at-9-19-10-pm" rel="attachment wp-att-5131"><img src="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/Screen-Shot-2011-11-10-at-9.19.10-PM.png" alt="" title="Screen Shot 2011-11-10 at 9.19.10 PM" width="344" height="369" class="alignleft size-full wp-image-5131" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.bottlerocketapps.com/blog/bottle-rocket-apps-co-hosts-hackathon-in-dallas-with-att-at-the-att-foundry/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Calvin Carter&#8217;s Talk at Open Mobile Summit, November 2-4</title>
		<link>http://www.bottlerocketapps.com/blog/calvin-carters-talk-at-open-mobile-summit-november-2-4</link>
		<comments>http://www.bottlerocketapps.com/blog/calvin-carters-talk-at-open-mobile-summit-november-2-4#comments</comments>
		<pubDate>Tue, 08 Nov 2011 17:00:00 +0000</pubDate>
		<dc:creator>Wendi McGowan</dc:creator>
				<category><![CDATA[Bottle Rocket News]]></category>

		<guid isPermaLink="false">http://www.bottlerocketapps.com/?p=5063</guid>
		<description><![CDATA[From killer app to killer business&#8230; From November 2 through 4 in San Francisco, attendees at Open Mobile Summit &#38; Appcelerate met the leaders of the mobile app economy and CEOs of the hottest app businesses on the planet shared the secrets to their success and their thoughts on the evolving landscape.  Our own Founder [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/OM__header_v5_sf2011.jpg"><img class="aligncenter size-medium wp-image-5078" title="OM__header_v5_sf2011" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/OM__header_v5_sf2011-580x88.jpg" alt="" width="580" height="88" /></a></p>
<p>From killer app to killer business&#8230;</p>
<p>From November 2 through 4 in San Francisco, attendees at <a title="Open Mobile Summit" href="http://www.openmobilesummit.com/appcelerate.aspx" target="_blank">Open Mobile Summit &amp; Appcelerate</a> met the leaders of the mobile app economy and CEOs of the hottest app businesses on the planet shared the secrets to their success and their thoughts on the evolving landscape.  Our own Founder &amp; President, Calvin Carter, was there speaking as an &#8220;App Idol.&#8221;</p>
<p>Attendees talked to the developers and execs behind today&#8217;s most successful apps, and they learned how to build and monetize killer apps – and securing long-term future in the open mobile economy.</p>
<p>Key issues discussed were:</p>
<ul>
<li>The changing landscape for app development: Navigate the latest trends in platforms and app monetization, and understand key developments that will influence markets for apps in the next 12 months</li>
<li>The secrets to a successful mobile publishing business: Strategies to help you build, and maintain, a profitable business</li>
<li>Platform wars: Who&#8217;s winning, which new platforms should you keep an eye on, and what&#8217;s the latest in html 5, java and flash</li>
<li>Development techniques: How to accelerate your development time and reduce costs, plus practical tools to deal with fragmentatrion today</li>
<li>App monetization: The latest revenue strategies such as in-app monetization, microtransactions, freemium, subscriptions, advertising, lead-gen, and virtual goods</li>
<li>Adoption and Stickiness: How to generate rapid adoption, and keep people coming back for more!</li>
<li>Distribution: Navigate the very latest distribution models such as CPI, incentivized installs, and cross-promotions.</li>
<li>The Mobile UI: What you need to know about the role of design in attracting users</li>
<li>Analytics: Which app analytics you need to pay close attention to, and which can be sand traps</li>
<li>New market opportunities: From enterprise apps through to developing for tablets and devices &#8220;beyond the phone&#8221;</li>
</ul>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.bottlerocketapps.com/blog/calvin-carters-talk-at-open-mobile-summit-november-2-4/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Calvin Carter speaks at Apps World North America</title>
		<link>http://www.bottlerocketapps.com/blog/calvin-carter-speaks-at-apps-world-north-america</link>
		<comments>http://www.bottlerocketapps.com/blog/calvin-carter-speaks-at-apps-world-north-america#comments</comments>
		<pubDate>Mon, 31 Oct 2011 16:00:00 +0000</pubDate>
		<dc:creator>Wendi McGowan</dc:creator>
				<category><![CDATA[Bottle Rocket News]]></category>

		<guid isPermaLink="false">http://www.bottlerocketapps.com/?p=4975</guid>
		<description><![CDATA[&#160; On November 1, all app-propriate attention will turn to the Javits Center in New York City for Apps World North America 2011.  Attendees will network with industry leading brands and developers to discover the future of multi-platform apps. Apps World offers two days of action packed engaging content including 30+ sessions, across three tracks [...]]]></description>
			<content:encoded><![CDATA[<p><center><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/appsworld.gif"><img class="aligncenter size-full wp-image-4976" title="appsworld" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/appsworld.gif" alt="" width="235" height="195" /></a></center>&nbsp;</p>
<p><span style="color: #000000;">On November 1, all app-propriate attention will turn to the Javits Center in New York City for <strong><a title="Apps World North America" href="http://www.apps-world.net/northamerica/" target="_blank"><span style="color: #000000;">Apps World North America 2011</span></a>.</strong>  Attendees will network with industry leading brands and developers to discover the future of multi-platform apps.</span></p>
<p><span style="color: #000000;">Apps World <a title="Apps World North America 2011 Agenda" href="http://www.apps-world.net/northamerica/workshops/agenda" target="_blank"><span style="color: #000000;">offers two days of action packed engaging content</span></a> including 30+ sessions, across three tracks covering all aspects of the social media and apps ecosystem:</span></p>
<ul>
<li><span style="color: #000000;">Marketing Track:  Day one of the marketing track considers how apps can work within a comprehensive mobile marketing plan – with contributions from big brands making waves in the sector – before moving on to exploring some of the latest innovations that marketers should have on their radar.</span></li>
<li><span style="color: #000000;">Developer Zone:  The Apps World developers&#8217; workshop will be the place for app developers and entrepreneurs to focus on the development of profitable apps across different apps stores. Technical presentations from leading developers and apps stores will cover a myriad of opportunities and challenges faced when developing apps.</span></li>
<li><span style="color: #000000;">Social Media Marketing Forum:   This track  explores the broader impact social medi</span>a is having on consumer behaviour. It examines the strategy for using this new channel in marketing and PR.  From monitoring ROI to building online communities.<strong> </strong></li>
</ul>
<div align="left"><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/apps-agenda2c.jpg"><img class="aligncenter size-medium wp-image-4977" title="apps-agenda2c" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/11/apps-agenda2c-580x191.jpg" alt="" width="580" height="191" /></a></div>
</p>
<div align="left"><span style="color: #000000;">With 100+ speakers from top names in the industry including Twitter, AT&amp;T, Radian6, Google TV, Yahoo, and Bing, at 3:40pm EST, our Founder and President, Calvin Carter, will host a panel of our most notable clients to discuss <strong>&#8220;Evolving Mobile Apps Strategy for the Tablet Market.&#8221;</strong></span></div>
<div align="left">
<p><span style="color: #000000;">• How are leading publishers, entertainment providers and brands evolving their app strategy to integrate tablets?</span></p>
<p><span style="color: #000000;">• Are tablets always relevant – and how to justify and measure return on investment</span></p>
<p><span style="color: #000000;">• How far do mobile apps need to be adapted for tablets?  Should brand &amp; content providers be looking at tablet specific apps?</span></p>
<p><span style="color: #000000;">• Is it all about the iPad, or are other tablets relevant and worthy of the additional development investment</span></p>
<p><span style="color: #000000;">• Convergence – are we moving to a market where apps are portable across all devices: mobile, tablet, laptop, TV?</span></p>
<p><strong>Moderator: Calvin Carter</strong>, Founder &amp; President, Bottle Rocket Apps</p>
<p><strong>Devin Pedzwater</strong>, Creative Director, <a title="SPIN Media" href="http://www.spin.com/" target="_blank">Spin Media</a></p>
<p><strong>Evan Silverman</strong>, Senior Vice President, Digital Media, <a title="A+E TV" href="http://www.aetv.com/" target="_blank">A&amp;E TV</a></p>
<p><strong>Robert Spier</strong>, Director, Mobile Product Development, <a title="Scripps Networks" href="http://www.scrippsnetworks.com/" target="_blank">Scripps Networks</a></p>
</div>
<div align="left"><span style="color: #000000;">With Juniper Research citing, &#8220;North American mobile content and apps revenues to approach $10 billion by 2015,&#8221; the U.S. has truly embraced the applications market.  Considered a relatively mature app market, the stats (according to Pew Research) show that even with 24% of U.S. adults using apps, there is still massive market potential.</span></div>
</p>
<p>American consumerism has created an ideal environment for all things apps and brands are hoping to fully exploit this platform to command the attention of their customers and potential customers via their placement on the mobile screen.  Researchers predict that one-third of U.S. homes will have &#8220;connected TV&#8221; by 2015 which means that all arrows point to TV apps and a chance for viewers to see their TVs not as a big box in the living room, but rather as a multimedia device that is as connected as their pc and mobile device.</p>
<p><a title="Apps World North America" href="http://www.apps-world.net/northamerica/" target="_blank">Apps World North America 2011</a> will delve into these topics and more as we bring together many of the region’s top app Developers, Network Operators, OS Vendors, Brand &amp; Marketing Managers and Technology Providers; looking to connect, build partnerships and network whilst becoming educated and inspired by the latest developments within this exciting industry.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.bottlerocketapps.com/blog/calvin-carter-speaks-at-apps-world-north-america/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Discover the Perfect Dish with Bravo&#8217;s TOP CHEF &#8220;Judges Table&#8221; App for iPhone and Android, developed by Bottle Rocket Apps</title>
		<link>http://www.bottlerocketapps.com/blog/bravos-top-chef-app-judges-table-for-iphone-and-android</link>
		<comments>http://www.bottlerocketapps.com/blog/bravos-top-chef-app-judges-table-for-iphone-and-android#comments</comments>
		<pubDate>Thu, 25 Aug 2011 16:39:52 +0000</pubDate>
		<dc:creator>Wendi McGowan</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Application Launch]]></category>
		<category><![CDATA[Bottle Rocket News]]></category>

		<guid isPermaLink="false">http://www.bottlerocketapps.com/?p=4650</guid>
		<description><![CDATA[Foodies and Top Chef fans everywhere can now rejoice as everyone can become a judge using our iPhone and Android app.  Rate dishes just like a Top Chef would, and learn about other best and worst rated dishes near you.  Gain new judging achievements as you refine your judging skills. Rate your plate while in [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TopChef-Splash-Screen-V4.png"><img class="aligncenter size-medium wp-image-4659" title="TopChef-Splash-Screen-V4" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TopChef-Splash-Screen-V4-386x580.png" alt="" width="386" height="580" /></a><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Splash-ScreenA-V4.png"><br />
</a></p>
<p>Foodies and Top Chef fans everywhere can now rejoice as everyone can become a judge using our <a title="TOP CHEF Judges Table in iTunes" href="http://itunes.apple.com/us/app/top-chef-judges-table/id457592652?mt=8" target="_blank">iPhone</a> and <a title="TOP CHEF Judges Table in Android Market" href="https://market.android.com/details?id=com.bravo.topchef.judgestable" target="_blank">Android</a> app.  Rate dishes just like a Top Chef would, and learn about other best and worst rated dishes near you.  Gain new judging achievements as you refine your judging skills.</p>
<p><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Home-RateYourPlateA_v7.png"><img class="aligncenter size-medium wp-image-4655" title="TopChef-Home-RateYourPlate" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Home-RateYourPlateA_v7-386x580.png" alt="" width="386" height="580" /></a></p>
<p><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Photos-Photos-All_v2.png"><img class="aligncenter size-medium wp-image-4656" title="TopChef-Photos-Photos-All_v2" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Photos-Photos-All_v2-386x580.png" alt="" width="386" height="580" /></a></p>
<p>Rate your plate while in a restaurant, learn how to rate like a Top Chef judge, and discover dishes in your area that other Top Chef judges deem delicious.</p>
<p><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Judge-RateYourPlateA_portrait_v1.png"><img class="aligncenter size-medium wp-image-4657" title="TopChef-Judge-RateYourPlateA" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Judge-RateYourPlateA_portrait_v1-348x580.png" alt="" width="348" height="580" /></a></p>
<p><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Dashboard_portrait_v1.png"><img class="aligncenter size-medium wp-image-4658" title="TopChef-Dashboard" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Dashboard_portrait_v1-348x580.png" alt="" width="348" height="580" /></a></p>
<p><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Judge-NameYourPlateC.png"><img class="aligncenter size-medium wp-image-4661" title="TopChef-Judge-NameYourPlate" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Judge-NameYourPlateC-386x580.png" alt="" width="386" height="580" /></a></p>
<p><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Ratings-RatingsNearMe-Map_v3.png"><img class="aligncenter size-medium wp-image-4662" title="TopChef-Ratings-RatingsNearMe" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/TC-Ratings-RatingsNearMe-Map_v3-386x580.png" alt="" width="386" height="580" /></a></p>
<p>Available in Apple&#8217;s <a title="TOP CHEF Judges Table in iTunes" href="http://itunes.apple.com/us/app/top-chef-judges-table/id457592652?mt=8" target="_blank">iTunes store</a> and Google&#8217;s <a title="TOP CHEF Judges Table in Android Market" href="https://market.android.com/details?id=com.bravo.topchef.judgestable" target="_blank">Android Market</a>, look for this FREE app icon and download it today.  WE think you will find the Top Chef app a great combination of the best features of Food Spotting and <a title="Foodgawker" href="http://foodgawker.com" target="_blank">Foodgawker.com</a> with the interactivity of the Top Chef show from Bravo TV Networks.  Whether purely for dish discovery or as an informal &#8220;who has the best taste&#8221; competition among friends, use the Top Chef app to enjoy world-class cookery wherever you are.  <a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/app-icon-V5_512x512.png"><img class="aligncenter size-full wp-image-4660" title="Top Chef app-icon" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/app-icon-V5_512x512.png" alt="" width="512" height="512" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.bottlerocketapps.com/blog/bravos-top-chef-app-judges-table-for-iphone-and-android/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thruster Games Update:  Doodle Bomb and Annoying Orange, Kitchen Carnage</title>
		<link>http://www.bottlerocketapps.com/blog/thruster-games-update-doodle-bomb-and-annoying-orange-kitchen-carnage</link>
		<comments>http://www.bottlerocketapps.com/blog/thruster-games-update-doodle-bomb-and-annoying-orange-kitchen-carnage#comments</comments>
		<pubDate>Wed, 10 Aug 2011 15:00:00 +0000</pubDate>
		<dc:creator>Wendi McGowan</dc:creator>
				<category><![CDATA[Bottle Rocket News]]></category>
		<category><![CDATA[Thruster Apps]]></category>

		<guid isPermaLink="false">http://www.bottlerocketapps.com/?p=4542</guid>
		<description><![CDATA[Doodle Bomb Blast your way through 77 mind-bending physics puzzles as you guide your hero to the ultimate goal of &#8220;Bomb Master&#8221;. Interact with unique physics driven machines and characters who will help (or hurt) your attempt to infiltrate the enemy base using as few bombs as possible. LATEST STATS:  35 million missions completed to [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/DB_AppStore_Screenshot_2-copy.png"><img class="aligncenter size-full wp-image-4544" title="DB_AppStore_Screenshot" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/DB_AppStore_Screenshot_2-copy.png" alt="" width="320" height="480" /></a></p>
<p><a title="Doodle Bomb in iTunes" href="http://itunes.apple.com/us/app/doodle-bomb/id349371898?mt=8" target="_blank">Doodle Bomb</a></p>
<p>Blast your way through 77 mind-bending physics puzzles as you guide your hero to the ultimate goal of &#8220;Bomb Master&#8221;. Interact with unique physics driven machines and characters who will help (or hurt) your attempt to infiltrate the enemy base using as few bombs as possible.</p>
<p>LATEST STATS:  <strong>35 million missions</strong> completed to date.  <strong>Over 165 years spent in app</strong> to date.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/IMG_12811.png"><img class="aligncenter size-medium wp-image-4545" title="Annoying Orange, Knife" src="http://www.bottlerocketapps.com/wp-content/uploads/2011/08/IMG_12811-386x580.png" alt="" width="386" height="580" /></a></p>
<p><a title="Annoying Orange: Kitchen Carnage in iTunes" href="http://itunes.apple.com/us/app/annoying-orange-kitchen-carnage/id410333317?mt=8" target="_blank">Annoying Orange: Kitchen Carnage</a></p>
<p>He’s cute.  He’s Annoying.  He’s an Orange!  To some, he’s the king of comedy, the prince of puns, the earl of irritation!  And to others, he’s just a royal pain in the butt. Call him what you like, just don’t call him an apple! He hates that!</p>
<p>LATEST STATS:  <strong>Over 8 million games completed</strong> in first 4 months.  <strong>Over 50 years spent in app</strong> in first 4 months.</p>
<p>Here at Bottle Rocket, we&#8217;re proud to be helping you spend your years with the most awesome apps!</p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.bottlerocketapps.com/blog/thruster-games-update-doodle-bomb-and-annoying-orange-kitchen-carnage/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

