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Archive for February 2014

Rocketeers in Orbit: Amanda Chappell Hosts Bottle Rocket Coding Club

Rocketeer, Amanda Chappell, introduced Bottle Rocket Coding Club in the fall.  The club is part of a continued effort to get out in our community and contribute by donating time and expertise to promote STEM (Science Technology Engineering Math).  Amanda has been contributing her time to help foster and mentor future engineers and we were thrilled to have these future Rocketeers in our office yesterday! 

Throughout this 14-week program, the kids have been taught that engineering is based on problem solving, how technology skills create a multitude of opportunities and what career possibilities exist in the field of engineering.

Here is what a few of these bright 4th & 5th graders had to say about their time at Bottle Rocket: 

Sarah said, “Today we got here and so we heard all these people at Bottle Rocket talking about what they do and it helped us understand what we could do and well, from what I have seen everyone here [classmates] likes it because we get to learn about coding and now we get to see them do it.”

Eden said, “I like that we got to learn something extra out of what we learn in school.  It is something special, that just we got to learn.  And, another thing that I liked is that we got to do it on our own with help from Ms. Amanda, Mr. John and Mrs. Parker.  And, we got to learn about coding which is something that could help us in our future jobs and the possibility of what I want to do.”

Austin said, “I like that they make good apps and they did a good job of telling how everything works around this place and it was… a better fun way to learn than being trapped to a chair with your eyes held open…”

Luke said, “What I like about Bottle Rocket is that I learned a lot of things.  Before that I had no idea what programming was and after I knew a whole bunch about it and Bottle Rocket was a fun way of learning it too.”

Kudos to all the Rocketeers who helped make this day productive, educational and fun for these children. 

J

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Rocketeer Charity: Rocketeers Support Camp Invention

This month, we are supporting Camp Invention, which is a nationally recognized summer program focused on creativity, innovation, real-world problem solving and the spirit of invention.

Camp Invention partners with the U.S. Patent and Trademark Office and the Collegiate Inventors Competition, and everything they do is inspired by the world’s smartest inventors.  Their top priority is to provide quality programming in the fields of science, technology, engineering and mathematics.

Their summer enrichment day experience is designed for children entering grades one through six. Free to schools and organizations that host our program nationwide, Camp Invention features collaborative learning opportunities led by local teachers in a safe environment. They strive to enhance each child’s ability to learn through teamwork and subject immersion while providing exciting challenges and cultivating a new appreciation for discovery.

This organization was submitted by Lauren Hasson, who got involved in extracurricular STEM activities at a very young age through programs similar to Camp Invention’s and these early-childhood activities contributed to her later pursuing an undergraduate degree in electrical engineering and computer science.

Perhaps Camp Invention is grooming a new generation of Rocketeers…  

To read more about Camp Invention, visit: www.campinvention.org.  

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Rocketeers in Orbit: Luke Wallace Recaps Mobile + Web DevCon

Mobile + Web DevCon has been growing in recent years, and every conference has a few trends that seem to permeate the atmosphere.  Here are some of the trends that Rocketeer, Luke Wallace noticed at the recent conference in San Francisco.

Mobile is bigger than desktop web for many companies

It’s no surprise that mobile platforms are becoming standard operating procedure for most companies, just take a look around places where people are waiting or bored, almost everyone is on their smartphone doing something. The real surprise is hearing from many companies that their mobile business (mobile web and/or native apps) is accounting for a huge percentage of their business, sometimes eclipsing their desktop users.

Every company has a slightly different perspective based on their own data, but because Bottle Rocket works with such a variety of clients, we can see trends across the entire industry. Mobile is definitely a huge part of business today, and is by far the way that most brands connect with their audience. This is not a trend that we see changing anytime soon.

Enterprise is aggressively going mobile

Much like the web, the initial App landscape was filled with a lot of fun apps that made entertainment more accessible. Now that the tools and capabilities have really matured, and are better understood, the enterprise world is embracing Apps and Mobile Web as solutions to real problems and ways to improve efficiency. With even more attention, there is a great need for developers and companies that can support their endeavors. 

It’s important to not forget that just because it’s Enterprise software, it doesn’t have to be boring. David M. Hogue spoke at Mobile + Web DevCon about Designing for People, and noted that “tasks can be fun, and fun can be productive,” so there’s no need for Enterprise tools to be any less engaging for the users.

People want everything, everywhere, on every device

One recurring theme through the entire conference was the notion of anytime, anywhere access to your services. Limiting yourself to one platform, even just limited to mobile, may cause users to find an alternative service for their needs. Mehdi Ghazizadeh from StubHub posed the common question, “Mobile Web or Native?” and answered “Both!” iOS or Android? Both! Phone or Tablet? Both! Users expect a great experience wherever they are, using whatever device they have access to. Maintaining a great experience through all of that can be a challenge, but it is what users will expect more and more over time.

Connected devices and wearables are growing interests

Although a smaller subset of the Mobile discussion, the “Internet of Things” is continuing to grow, with connected devices permeating the home and office. Technologies like Bluetooth LE, iBeacon, and the many wearable technologies are connecting people even more. It may still be several years before the technology is ubiquitous, but it would be a mistake to ignore it until that time. At Mobile + Web DevCon, Marko Gargenta gave a great introduction to Bluetooth LE on Android, and Cecilia Abadie spoke on wearable technology, and showed the new fitness app they are developing for Google Glass, LynxFit. The demonstration gave someone from the audience the chance to try it out, and the potential for such personalized experiences was hard to ignore.

Mobile + Web DevCon gave attendees a lot of insight into the mobile market from various perspectives, from big businesses to independent developers. Bottle Rocket takes these insights, along with those we get from our clients, and incorporates them into our daily business.  To learn more about Bottle Rocket, visit our contact page.  We would love to connect! 

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The Annoying Orange ‘Splatter Up’ App Featured on Google Play

Look what has been featured on Google Play!  The Annoying Orange ‘Splatter Up’ app is currently featured in the Games to Watch, Awesome Games This Week section!  

You can join the Annoying Orange and his entourage for this splatterific home run derby game that is sure to put you in stitches. Swipe for the fences and induce maximum pain (and points) on unsuspecting fruits like Apple, Banana and Cantaloupe in the Kitchen of Casualty.  Click here to download on iOS and Android

Go Thruster!

 

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Rocketeer Wisdom: Michael Griffith on Continuous Commerce™

Michael Griffith, Bottle Rocket’s Director of User Experience, recently provided insight on the role of mobile in Continuous Commerce™,

"A mobile device isn’t just a flashy toy with some cool features; it’s also a highly personal possession. When we think of our phone or tablet, we think of all the photos, music, calendar, videos and more that are central to our individual, daily lives. A personal device assumes a personal experience, which can translate into personal commerce."

To read more, visit: http://continuouscommerce.ogilvydo.com/we-are-family/

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Recent News

“We are very excited that Bottle Rocket’s AWE mobile video platform was able to play a key role in the launch of Hallmark’s TV Everywhere product.” said Scott Maddux, executive vice president of Bottle Rocket.  “In addition to delivering a great mobile viewing experience, Hallmark producers also have new management tools to curate content in the app in real-time as well as new ad inventory including video, display and rich media ads.”  

Read More