The Rocketeer Blog Subscribe via RSS

Archive for January 2014

Rocketeer Charity: Rocketeers Support the Wounded Warrior Project

This month, we are supporting the Wounded Warrior Project, which is a veterans service organization that offers programs, services and events for wounded veterans. Their vision is “to foster the most successful, well-adjusted generation of wounded service members in our nation's history”.


The Rocketeers’ donation to Wounded Warrior Project will help enable the organization to help thousands of injured warriors returning home from the current conflicts and to provide assistance to their families. As the number of wounded steadily increases, it is easy to see how the needs of these brave individuals also increase.

This organization was submitted by Sevilla Garza, who has family in the military, including a brother who is actively serving in the Navy.  Her entire family strongly supports this organization and we are excited to help support this project.  

To learn more about the Wounded Warrior Project, visit


Rocketeer Charity: Rocketeers Support The Miracle League DFW.

This month's charity is The Miracle League DFW.  The Miracle League program provides an opportunity for children with challenges to play baseball.  With a specially designed turf, friendly to wheelchairs, crutches and walkers, The Miracle League makes dreams come true.  The Miracle League players each have a buddy to help encourage them to get to get around the bases and support them in the outfield.  

The Miracle League was submitted by Rocketeer Jacqui Gray, who is very passionate about this organization and currently volunteers with the field in Arlington, TX as well as the future location in Southlake, TX (to be completed in 2015).  Presently, there are 250 Miracle League organizations across the country including Puerto Rico, Canada and Australia. The Miracle League is proud to serve over 200,000 children and young adults with disabilities.  

To learn more about how you can be a buddy, coach, join a team or support this organization, visit


Bottle Rocket’s Work For LEGO Featured In Apple’s New TV Ad

This weekend, Apple unveiled a new TV ad for the iPad Air.  We are excited and honored to see the LEGO Mindstorms app created by Bottle Rocket, featured. The spot, which is named ‘What’s Your Verse,’ is voiced by Robin Williams as he recites a speech from “Dead Poets Society.” You can see the original scene from the movie here.    

We love that Apple chose the speech (transcribed below) for its spot.  At Bottle Rocket, we relate to it in so many ways.  We build experiences for medicine, law, business engineering, and many others, and we make them beautiful. At Bottle Rocket, our love and our passion is building beautiful things.

We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race.  And the human race is filled with passion. And medicine, law, business, engineering — these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love — these are what we stay alive for.

To quote from Whitman,

“O me, O life of the questions of these recurring. Of the endless trains of the faithless. Of cities filled with the foolish. What good amid these, O me, O life?

Answer: that you are here. That life exists and identity. That the powerful play goes on, and you may contribute a verse.”

“That the powerful play goes on, and you may contribute a verse.”

What will your verse be?

― N.H. Kleinbaum, Dead Poets Society

Read what others are saying about the ad:


The Verge

Ad Week

PC Mag

Business Insider


Rocketeers are on-site at the National Retail Federation’s Annual Convention and Expo

Several Rocketeers are on-site at the National Retail Federation’s Annual Convention and Expo to offer mobile expertise within the Commerce@Ogilvy exhibit.  Launched in 2012, Commerce@Ogilvy’s mission is to design consumer-centric shopping experiences for brands across multiple channels anywhere, anytime.  As Commerce@Ogilvy explains, there are three components of Continuous Commerce™: 

Omnichannel: Continuity for the brand and the consumer across multiple channels, devices and locations to enable sales anytime, anywhere.

Relationship: Whether new to the brand or a loyal advocate, continually tailored to the individual.

Customer Experience: An experience that will delight across every touchpoint.

Let’s break these components down as they relate to mobile:


Perhaps we are biased, but we could suggest that mobile is the most important channel of all. The smartphone, or perhaps we should call it the personal computer that we keep in our pocket, is really a touchpoint for all of the channels we consider when talking about Continuous Commerce. On the smartphone, you have phone, text, email, web, social media, applications and video all available at your fingertips (literally). If you consider a customer’s shopping journey from start to finish, each touchpoint can be experienced on your mobile device. 


Let’s face it, shopping is personal and it doesn’t get more personal than being able to reach your customer anytime, anywhere on the device they hold closest to them (literally). Getting to know each of your customers personally is the easiest way to increase brand loyalty. Listen to what they want, where they want it, how they want it and even how they want to pay for it…and then, give it to them.

Customer Experience:

The user experience is hands down the most important aspect to think about when you are talking about anything in commerce. As it relates to mobile, you should focus on the user above everything else. If a mobile experience does not delight your customers, they won’t come back. When you create something that is absolutely magical, you will not only land a loyal customer, but also gain a true brand ambassador (if they love the experience, they WILL share it with their friends, family and social community). 

Mobile is the key to commerce. If you build it right, they will come back again and again.

To learn more about Commerce@Ogilvy, visit their website.

To talk to a Rocketeer about our experience in commerce, visit our contact page



Recent News

One of Bottle Rocket Apps' latest applications has given a fast-food bird some new wings.

Chick-fil-A's latest version of its mobile app, released last week for iOS, allows customers to order and pay via their smartphone. The app allows customers to use the new features at more than 130 locations, with more expected to roll out in 2015.

Read More