The Rocketeer Blog Subscribe via RSS
Archive for December 2013
Chick-fil-A prides itself on providing top-notch customer experiences during each visit. That said, the new, redesigned Chick-fil-A app was built from the ground up for iOS 7 with the customer experience being 100% top of mind. Here's what you can expect from version 3.0:
• The home screen provides rich content at different times of the day through CONTENT CARDS.
• Finding your local Chick-fil-A has never been easier with the FIND SCREEN.
• An INTERACTIVE MENU SCREEN allows users more information about their favorite food items.
• Navigate the menu with a fresh new ALLERGEN FILTER.
Ready to download this amazing app? Click here and get it. Afterwards, you can use the enhanced store locator to find out just how close you are to those tasty chicken sandwiches!comment
Luke Wallace, Bottle Rocket's Associate Director of Software Engineering & Android Evangelist, recently talked to 5th-8th graders at Good Shepherd Episcopal School here in Dallas about what it's like to be a software developer and how to one day become one.
Luke's presentation was part of the school's participation in The Hour of Code, a worldwide event sponsored by code.org to promote STEM. Luke talked to the students about the types of job responsibilities and opportunities that exist, the Bottle Rocket culture and how to prepare for becoming an app developer.
The Hour of Code was hugely successful! Over 11 million students worldwide participated in the event, helping to raise awareness about the importance of STEM and encouraging students across the globe to get involved.
Code.org is a dedicated non-profit organization that aims to increase interest and participation in computer science education. Their hope is that their work will lead to more educational programs being implemented in schools and that more women and underrepresented students of color into the world of computer science.comment
Last week Matt Johnson, EVP of Bottle Rocket and GM of Bottle Rocket's gaming division, Thruster, was on a panel at Inside Mobile Apps in New York City. The event brings together the mobile industry's top thought leaders and developers for two days of in-depth insight, analysis, and opinion on the key areas defining the mobile and social app ecosystem.
Matt spoke on the panel, "Mobile Monetization: How to Convert Free-to-Play Users into Paying Customers", along with Alan Avidan (CEO of Bees and Pollen), Mary Bloom (Sr. Manager of Developer Relations of Tapjoy), Brian Long (CEO and Co-Founder of TapCommerce), Ilya Nikolayev (Co-Founder of InAppFuel) and was moderated by Jon Robinson (Senior Editor of Inside Mobile Apps).
The group discussed how game developers find the right balance between free-to-play and monetizing their content. The focus was on how to convert those who download free games to paying customers and whether mobile gaming is heading towards free-to-play or if the path will lead to pay-to-play based on current user behaviors.
According to Matt, here are the most important points that came out of the panel discussion:
- Mobile games will take more of a shift towards personalized experiences and re-engagment techniques.
- Long term engagement is key to monetization. Very few apps can "make it big" right out the gate anymore without gnereating money from new user acquisition.
- Gamification of brand/enterprise apps is the green field that many game developers are looking towards.
- Good analytical analysis is a given even in simple game experiences. Learn from the data how to grow engagement.
To find out when the next Inside Mobile Apps event will take place or track other Mediabistro events, click here!
Today was charity drawing day at Bottle Rocket and we Rocketeers were treated to something a little extra special this morning during our weekly company meeting. Two sisters, Katherine and Isabelle Adams emerged from our conference room crowd when our president and founder, Calvin Carter called their names. Climbing through the sea of Rocketeers that pack our Enterprise conference room every week, the girls made their way to the front and proceeded to tell us about their charity, Paper For Water.
Katherine and Isabelle started Paper For Water after seeing a video about the lack of clean water for rural families in Ethiopia. Moved by what they saw, they were determined to do something to help. Starting in 2011, the girls began making origami ornaments that they could sell to raise money to build wells in Ethiopia and other developing countries. Since they began, they have grown their charity by raising money from friends, family and neighbors and by receiving support from million dollar companies. Their ornaments and determined efforts led to raising over $136,000 in less than 18 months which has helped fund over 28 wells in Ethiopia and India.
In an effort to help Katherine and Isabelle meet their 2013 goal, Bottle Rocket has made a contribution to their fund for this week's charity drawing. For more information on how you can help them achieve this year's goal and beyond, click here. Also, please be sure to LIKE their Facebook page where you can also find out where in Dallas they'll be selling ornaments. It's the holiday season. What better way to celebrate than to buy a beautifully handcrafted ornament for your tree which in turn will help provide clean water to people who desperately need it!comment
14643 Dallas Parkway - Suite 900
Dallas, TX 75254
- Android Evangelist Luke Wallace speaks at Mobile+Web DevCon
- Meeker releases annual report.
- Bottle Rocket welcomes Epic Games
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
Behind the Apps
A message from founder and chief strategist Calvin Carter in “The Story Behind the Apps”, a video produced by Apple featuring the most promising Apps and App Developers in the industry.Learn More
“We are very excited that Bottle Rocket’s AWE mobile video platform was able to play a key role in the launch of Hallmark’s TV Everywhere product.” said Scott Maddux, executive vice president of Bottle Rocket. “In addition to delivering a great mobile viewing experience, Hallmark producers also have new management tools to curate content in the app in real-time as well as new ad inventory including video, display and rich media ads.”
MSNBC's brand new app is the only app where you can watch all your favorite MSNBC shows, including The Rachel Maddow Show, The Last Word with Lawrence O'Donnell and Hardball with Chris Matthews.Download