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Archive for December 2013

App Launch: Chick-fil-A App Available Now in the App Store

Chick-fil-A prides itself on providing top-notch customer experiences during each visit. That said, the new, redesigned Chick-fil-A app was built from the ground up for iOS 7 with the customer experience being 100% top of mind. Here's what you can expect from version 3.0:

• The home screen provides rich content at different times of the day through CONTENT CARDS.
• Finding your local Chick-fil-A has never been easier with the FIND SCREEN.
• An INTERACTIVE MENU SCREEN allows users more information about their favorite food items.
• Navigate the menu with a fresh new ALLERGEN FILTER.

Ready to download this amazing app? Click here and get it. Afterwards, you can use the enhanced store locator to find out just how close you are to those tasty chicken sandwiches!

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Rocketeers in Orbit: Luke Wallace Teaches Kids About the Development World

Luke Wallace, Bottle Rocket's Associate Director of Software Engineering & Android Evangelist, recently talked to 5th-8th graders at Good Shepherd Episcopal School here in Dallas about what it's like to be a software developer and how to one day become one.

Luke's presentation was part of the school's participation in The Hour of Code, a worldwide event sponsored by code.org to promote STEM. Luke talked to the students about the types of job responsibilities and opportunities that exist, the Bottle Rocket culture and how to prepare for becoming an app developer. 

The Hour of Code was hugely successful! Over 11 million students worldwide participated in the event, helping to raise awareness about the importance of STEM and encouraging students across the globe to get involved.

Code.org is a dedicated non-profit organization that aims to increase interest and participation in computer science education. Their hope is that their work will lead to more educational programs being implemented in schools and that more women and underrepresented students of color into the world of computer science.

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Rocketeers in Orbit: Matt Johnson at Inside Mobile Apps

Last week Matt Johnson, EVP of Bottle Rocket and GM of Bottle Rocket's gaming division, Thruster, was on a panel at Inside Mobile Apps in New York City. The event brings together the mobile industry's top thought leaders and developers for two days of in-depth insight, analysis, and opinion on the key areas defining the mobile and social app ecosystem.

Matt spoke on the panel, "Mobile Monetization: How to Convert Free-to-Play Users into Paying Customers", along with Alan Avidan (CEO of Bees and Pollen), Mary Bloom (Sr. Manager of Developer Relations of Tapjoy), Brian Long (CEO and Co-Founder of TapCommerce), Ilya Nikolayev (Co-Founder of InAppFuel) and was moderated by Jon Robinson (Senior Editor of Inside Mobile Apps).

The group discussed how game developers find the right balance between free-to-play and monetizing their content. The focus was on how to convert those who download free games to paying customers and whether mobile gaming is heading towards free-to-play or if the path will lead to pay-to-play based on current user behaviors.

According to Matt, here are the most important points that came out of the panel discussion:

  • Mobile games will take more of a shift towards personalized experiences and re-engagment techniques.
  • Long term engagement is key to monetization. Very few apps can "make it big" right out the gate anymore without gnereating money from new user acquisition.
  • Gamification of brand/enterprise apps is the green field that many game developers are looking towards.
  • Good analytical analysis is a given even in simple game experiences. Learn from the data how to grow engagement.

To find out when the next Inside Mobile Apps event will take place or track other Mediabistro events, click here!

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Rocketeer Charity: Rocketeers Support Paper For Water

Today was charity drawing day at Bottle Rocket and we Rocketeers were treated to something a little extra special this morning during our weekly company meeting. Two sisters, Katherine and Isabelle Adams emerged from our conference room crowd when our president and founder, Calvin Carter called their names. Climbing through the sea of Rocketeers that pack our Enterprise conference room every week, the girls made their way to the front and proceeded to tell us about their charity, Paper For Water.

Katherine and Isabelle started Paper For Water after seeing a video about the lack of clean water for rural families in Ethiopia. Moved by what they saw, they were determined to do something to help. Starting in 2011, the girls began making origami ornaments that they could sell to raise money to build wells in Ethiopia and other developing countries. Since they began, they have grown their charity by raising money from friends, family and neighbors and by receiving support from million dollar companies. Their ornaments and determined efforts led to raising over $136,000 in less than 18 months which has helped fund over 28 wells in Ethiopia and India.

In an effort to help Katherine and Isabelle meet their 2013 goal, Bottle Rocket has made a contribution to their fund for this week's charity drawing. For more information on how you can help them achieve this year's goal and beyond, click here. Also, please be sure to LIKE their Facebook page where you can also find out where in Dallas they'll be selling ornaments. It's the holiday season. What better way to celebrate than to buy a beautifully handcrafted ornament for your tree which in turn will help provide clean water to people who desperately need it!

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Judy Johnson, director of product innovation for Dallas-based app developer Bottle Rocket, thinks a lot of people are approaching the idea of the second screen completely wrong.

“Up until now, [second screen] has been mobile,” she said Oct. 20, speaking during a second screen panel at the Digital Hollywood conference. “Now, we’re seeing any screen can be the second screen.”

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