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Archive for October 2013

Rocketeers in the News: Strategist Adam Polansky Interviewed on UX Radio

Rocketeer and UX strategist rock star Adam Polansky's interview was recently posted by UX Radio from when he attended the 2013 IA Summit earlier this year. Adam tells host, Lara Federoff, about "creating impact without permission" during which he provides entertaining and valuable insights into his career and discusses the expectations of business leaders versus UX professionals when it comes to the importance of UX. Here's the podcast description:

"Those bastards! Why can’t they see that a great user experience IS good business? How frustrating is it to be able to see project and product quality sidelined because you can’t translate the value into an algorithm that can predict success in decimal points?

What if I told you those bastards aren’t working against you? They’re simply working for something else. There are reasons for that; not good reasons but if you understand them, you have an advantage. What if I told you there are ways to create impact that you can put into play without asking anyone?

We’ll talk a little about why your enemy isn’t your enemy. We’ll also talk about specific things you can do to position yourself and UX to make an impact. They’re a little clandestine. They’re a little sneaky.

Best of all…you don’t need permission."


Rocketeers in Orbit: Calvin Carter and Scott Maddux Speaking at The 6th Annual Open Mobile Summit


The Open Mobile Summit, including Appcelerate on the third day, is back for this year's big event in San Francisco November 12-14. The Open Mobile Summit 2013 concentrates on the significant crossroads of mobile, internet, media and commerce. The three-day event gathers the industry’s brightest minds, each looking beyond design, towards implementing a fully integrated mobile experience. Appcelerate gathers CEOs of the most successful app publishers to share the secrets to their success. Rocketeers Calvin Carter and Scott Maddux have recently been added to the impressive list of speakers that includes:

The sessions for Calvin and Scott are as follows:

TV Everywhere: The Mobile vs. Broadcast Battle
The demand for spontaneous access to video content, a higher-quality user experience, and more convergent mobile services has mobile network operators scrambling to keep up. What is the response?

  • Emerging business models. Online audiences continue to grow whilst pay TV subscriber base is stagnant. As the broadcast advertisers start to take online video and TV seriously how will models change?
  • Network operator needs vs. consumer wants. Meeting consumer demands while preserving network economics and creating new opportunities for revenue growth is transforming content delivery and service decisions today. How do you balance economics with customer needs?
  • LTE Broadcast, the evolved Multimedia Broadcast Multicast Service (eMBMS) platform. What are the benefits?

Moderator: Ryan Koontz, MD, Woodside Capital Partners
Panelists: Scott Maddux, GM of AWE, Bottle Rocket, Brandon Lucas, GM Mobile, Black Entertainment TV  

TV Everywhere and Second Screen: The Next Level
We can now watch TV Everywhere while using Second Screen to manage other smart devices, as well as the entire ecosystem. Now the focus is on integrating the two and monetizing the experience.

Presenter: Calvin Carter, Founder & President of Bottle Rocket

Click here to see the full speaker line-up and agenda!


Rocketeers in the News: Matt Johnson Discusses the Mobile App and Game Development Industry in North Texas on KRLD's "Pulse of the City"

Our very own Matt Johnson, Vice President of our gaming division Thruster, was interviewed on KRLD's "Pulse of the City" segment this past Sunday. The segment focused on the status of the mobile app and game development industry in North Texas from numerous perspectives. The segment included clips from interviews with folks from the Guildhall at SMU, PeopleFun, Escalating Studios, DART and the Texas Entrepreneur Network.

Matt spoke on how Bottle Rocket got started, our successes in the industry, how the industry has changed over the past couple years and what technologies are on our radar as we look at the future of mobile app and game development.

To listen to the entire podcast, click here. Matt’s piece starts around the 12-minute mark!


App Launch: DIY Watch!

DIY To Go has been updated and is now DIY Watch! You can still stay connected with your favorite DIY shows and find how-to inspiration for your own home with DIY Watch. The app gives you wherever-whenever access to the latest full episodes and clips from your favorite DIY shows and hosts. You can even subscribe to any show, host or destination to build your very own Watchlist that will automatically update when new content becomes available.

The updated DIY Watch app is available on both iOS and Android devices. Download it today and join the DIY fun!


Rocketeers in the News: Michael Griffith Talks User Experience with Cheryl Hall of The Dallas Morning News

In case you missed it, Rocketeer and UEX guru Michael Griffith was recently interviewed by legendary Dallas Morning News business columnist Cheryl Hall. Michael disucsses his perspective on smartphones and sends the message that we need to stop thinking of a smartphone as just a phone. It's a "magical box loaded with sensors." 

The interview was published this week and offers Michael's perspective on just what exactly a smartphone is and what makes an app good! Cheryl previously interviewed Chief Rocketeer, Calvin Carter after his Ernst & Young Entrepreneur of the Year win.



Recent News

One of Bottle Rocket Apps' latest applications has given a fast-food bird some new wings.

Chick-fil-A's latest version of its mobile app, released last week for iOS, allows customers to order and pay via their smartphone. The app allows customers to use the new features at more than 130 locations, with more expected to roll out in 2015.

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