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Archive for September 2013

Rocketeers in Orbit: Michael Griffith Offers Up Mobile Insights at AAF Dallas Luncheon

 

The AAF (American Advertising Federation Dallas) Dallas held a luncheon this week where Rocketeer Michael Griffith was on hand to present important insights into mobile becoming one of the greatest tools for building brand loyalty. Following his presentation, legendary Dallas Morning News business columnist Cheryl Hall conducted a fireside chat with Michael, giving attendees a deeper look into the content provided in the presentation.

Here are the 5 insights Michael discussed:

  • Mobile is the Hub of Brand Experiences: Loyalty is ensuring that the initial brand experience is not the last brand experience.
  • Be Honored to Live in the Pocket of Your Consumer: Successful loyalty means being a polite and well-mannered guest.
  • Personal Devices Assume a Personal Experience: Personal relevance increases usage and loyalty.
  • Apps Are About the Here and Now: Geo-fences and location targeting provide relevance and in turn, loyalty.
  • Know Your Audience Better Than They Know Themselves: Analytics can be used to continuously improve the user experience and increase loyalty.

Want more? This post is just scratching the surface, but keep an eye out as we will soon be launching a series of posts based on Michael's Twelve UEX Principles that will go into more depth in a way that only the insanely brilliant mind of Michael Griffith can offer!

If you'd like to learn more about AAF Dallas click here!

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App Launch: Oxygen Now Makes Its Debut on iTunes

It's raining apps this week! NBC launched yesterday and today, Oxygen Now has made its debut on iTunes! You can now watch your favorite Oxygen shows on your iPhone and iPad. Episodes are viewable on the app the day after they air and a number of back shows are available for your viewing pleasure as well. 

You can get full access to all that this app offers by logging in with your television provider account. If for whatever reason your provider doesn't offer Oxygen or you don't have a provider, no problem! There's still loads of great stuff for you inlcuding, special full episodes, sneak peeks, interviews, previews, schedules and more. 

A few of Oxygen Now's awesome features:

  • Full episode viewing (when you authenticate with a participating TV provider)
  • When available, selected full episodes that don’t require authentication
  • Sneak peeks, interviews, and behind-the-scenes video
  • Season Pass and Watch List features
  • Program Guide 

To start watching Oxygen today on your iOS device or web browser, click here for the download. Be sure to also check out these other amazing NBCUniversal apps that have recently launched and look out for more awesome apps to come: Syfy Now, NBC, USA Now and Telemundo Now.

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Rocketeer Charity: Rocketeers Support Big Brothers Big Sisters

Here it is the middle of September and so far, the month has gotten off to a great start at Bottle Rocket! The kids are all back in school, we've launched some exciting new apps and we've recently had our first charity drawing of the month. For anyone new to our blog, we Rocketeers enter charities near and dear to our hearts into a drawing and then one is selected twice a month. Charities are a big part of our Rocketeer culture, as we believe in the importance of contributing to our community.

The Big Brothers Big Sisters in Dallas, entered by Rocketeer Brock Hardman, is the recipient of our latest drawing. Big Brothers Big Sisters is a donor-supported volunteer organization whose mission is to provide mentors to America's youth. The group has been connecting adults and youth to provide one-to-one mentoring since 1927. The positive impact on these kids has proven to dissuade them from using drugs and alcohol and encourage them to graduate from high school.

Brock got involved with Big Brothers Big Sisters a while back and was deeply moved by his experience and the difference the organization makes on the youth. If you or anyone you know would like to get involved with this and experience something truly rewarding, click here to find out how you can contribute!

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App Recognition: Apple Features Two Bottle Rocket Apps in Today's Announcement



If you caught the live blog of Apple’s announcement this afternoon, you might have seen our SPG and NBC Digital apps featured! As we Rocketeers gathered into a conference room in anticipation of what exactly would be revealed today, we were all super excited to see our apps on display for all to see! Both have not yet been officially released, but were chosen by Apple as part of today’s presentation as prime examples of the new iOS 7, taking advantage of iOS 7’s new appearance with a flat interface and colorful, translucent visuals.

In the race for Apple’s announcement, Rocketeers put forth a tremendous effort to bring a new user experience to life that was both incredibly demanding and technically challenging. We couldn’t be more proud of the final products!

The iPhones 5S and 5C were also announced and will go on sale September 20, and iOS 7 will be available next Wednesday, September 18. The iOS 7 version of the SPG app and the NBC Digital app will be coming soon, so stay tuned y’all!

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Rocketeers in Orbit: AWE's Scott Maddux Participates In FierceCable's Second Screen Webinar

Rocketeer Scott Maddux, GM of our AWE division, recently participated in FierceCable’s Scoring with the Second Screen webinar alongside Brett Sappington, Director of Research for Parks Associates and Simon Jones, Director of Solutions Marketing for Ooyala. This webinar, hosted by Steve Donohue of FierceCable, focused on apps that content providers and distributors are relying on to drive increased ratings and ad revenue.

Brett Sappington opened by stating, "Everyone in the industry acknowledges that we are at a time of transition for television and people in the industry have to reconsider the TV service, how it is going to be delivered and how it is going to be consumed in the home.” According to Parks Associates, 75% of U.S. broadband households currently have a second screen in their home (smartphone and/or tablet).  

Brett reviewed the players in the space, or the “Planet of the Apps”, and how they are leveraging mobile to increase audience engagement. An interesting slide that Brett shared outlined the content-related activities of smartphone and tablet owners with a TV app. The top three activities were watching videos related to the content, looking up more content-related information and checking broadcast times and dates. The AWE apps focus on these three activities and are operating on a massive scale, especially in terms of video views.  

Scott spoke not only about the second screen, but also about TV Everywhere (TVE) and offered the thought that perhaps the second screen is now the first screen. He emphasized that mobile has changed the game in a big way and that we are now at a place where viewers are able to engage directly with the networks and more importantly, directly with advertisers.  

Scott touched on the ways that AWE is driving a lot of value from a content-driven perspective, from a marketing perspective for the networks and of course for sponsors and advertisers. We are seeing networks consolidating their audiences around singular apps in order to drive more traffic to one place and increase revenue. What AWE is doing is creating second screen experiences within the TVE app by stealing a page from second screen and bringing the content into the viewing experience itself. Although it is primarily a TVE app, if you want to pull up a second screen experience while you are watching at home on the big screen TV, you can do that as well.  

Simon Jones presented the question, “Which is the first screen and which is the second?” He referenced a recent e-marketer report that stated that more media viewing is happening today on connected devices than on television. People are using all sorts of devices and it is not clear which is their primary and which is their secondary. 

Simon suggested that what this means for folks that are pushing out content is that we need to be able to “walk and chew gum”, meaning we need to be able to do two things at once. We have to look beyond the computer and focus on connected televisions and game consoles, not just focusing on the classic Internet devices such as smartphones, tablets and computers.  In addition, we need to embrace apps and look beyond Apple and Android, expect complexity and plan for change. Simon’s thoughts are directly in line with the AWE roadmap as currently, we are running on iOS and Android, but Windows 8, Xbox, Roku, Apple TV and the rumored Kindle TV are not far behind.    

To view the webinar slides, click here!

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