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Archive for August 2013

Rocketeer Charity: The Arc of Texas

The Arc of Texas was selected as our first charity of the month. The Arc was created so that people with intellectual and developmental disabilities can actively participate in their communities and make choices that affect their lives in a positive manner.

The organization provides training for independent living, lessons for effective advocacy and education on all aspects of interest to individuals and families of people with disabilities. The Arc’s membership and support is open to anyone who is passionate about changing the way our society views people with disabilities.

Rocketeer Randall Mitchell, who nominated the charity, said his family routinely donates items to the organization.

“The Arc of Texas is important to me because it strives to empower people with disabilities to live their own lives that may not otherwise have the opportunity to,” Randall said.

To learn more about the Arc of Texas or make a donation, click here


Rocketeers in Orbit: Calvin Carter Shares Principles to Success with SMU Students

Head Rocketeer Calvin Carter recently met with a class of MBA students at Southern Methodist University – Calvin’s alma mater – to discuss entrepreneurism, successes and lessons he has learned along the way.

The following principles, or “Calvinisms” to Rocketeers, are an integral part of the Bottle Rocket culture.

  • Figure out your values early on. Share them with everyone you meet.
  • Don’t do things to impress your friends. Do things you love.
  • Pick one thing and take a stand for it. Never give in.
  • How you do anything is how you do everything.
  • Work is personal.
  • Invest in yourself.
  • Don’t worry too much about your competition. That’s their journey, not yours.
  • Delaying is an art. Know when to use it.
  • Ignore the "how" when dreaming big.
  • The most important thing is to keep the most important thing the most important thing.

Calvin’s message must have resonated because the professor and students sent over 12 pages of "aha" moments, one-liners and ideas that ultimately impacted them.


Rocketeer Wisdom: Mobile Isn't a Screen Size

"What we're gonna do is get rid of all these buttons and just make a giant screen." 

Before Steve Jobs made this announcement in 2007, smartphones looked pretty different. At 3.5 inches, the iPhone’s seemingly giant screen was the largest anyone had ever seen. How has the mobile industry responded?

Six years later, the industry exploded with manufacturers racing to ‘one up’ the iPhone’s innovative screen. Some opted for smaller screens, like the Pebble Smart or Google Glass, but most have opted to grow larger. Even the iPhone 5 expanded to four inches.

Open Signal released a report that there are more than 12,000 devices on the market today – many with unique screen dimensions. The image below represents if you placed each device on top of each other, with the dark blue representing market share.

We believe the screen size explosion impacts the mobile industry in three ways:

  • There aren't distinct device groups.
    Steve Jobs grouped devices into separate groups – phones, tablets and laptops. Today, there’s a device for every fraction of an inch – from the iPhone to desktop. Jobs’ distinct groups now indicate how they’ll be used more than a specific size.

  • Mobile is redefining the desktop.
    As new desktops launch, many are adapting mobile capabilities into their core experience. For example, Google’s Chromebook now includes touch screens, accelerometers and GPS capabilities. Apple’s Launchpad shows how even software is becoming more like mobile.

  • Content is just as important on small screens as big screens.
    The king of PC, IBM, saluted Apple and declared the PC era over. Whether you agree or disagree, it argues that critical content can’t be available only to desktop users – especially when a third of mobile users consider it their primary Internet device.

The mobile industry is still young and innovating daily. The screen size explosion only pushes us to rethink mobile application design from static boxes to something more responsive. Steve Jobs’ once giant screen is now standard, but it has certainly made an impact on what we call ‘mobile’.


App Launch: Starwood Expands Android App to Chinese Market

Our partner, Starwood Hotels & Resorts, expanded the Starwood Preferred Guest program by releasing an Android app for Chinese consumers – the brand’s fastest-growing market. 

Starwood operates 121 hotels in China and has more than 100 properties being developed, making the country a crucial location for innovation.

While we have mastered hospitality in previous SPG apps, the Chinese app is unique because it was modified to reflect Chinese sensibilities. 

“We’re going beyond language. We’ve taken cultural differences and inclinations into account,” said Clay Cowan, vice president of global digital for Starwood. 

These cultural differences relate to search formats, drop-down menus and rating scales. By making these adjustments, SPG offers Chinese consumers a seamless experience. 

The new SPG app is available to download on Google Play. In China, the app is available in all major Chinese app stores. For more information, click here.


App Launch: Telemundo Now

Telemundo is now available wherever you are! Watch full episodes of current Telemundo novelas and shows on your iPhone, iPad or iPod touch with Telemundo Now. Create a Mi Lista for all your favorite shows. Some full episodes are also available without a TV subscription.

Click here to get the app on iTunes!



Recent News

One of Bottle Rocket Apps' latest applications has given a fast-food bird some new wings.

Chick-fil-A's latest version of its mobile app, released last week for iOS, allows customers to order and pay via their smartphone. The app allows customers to use the new features at more than 130 locations, with more expected to roll out in 2015.

Read More