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Archive for June 2012

Which WWDC 2012 Announcement Could Change the World Forever?

Easy answer, Passbook... 

It might seem like a simple convenience feature to address the frustrating user experience of fumbling through apps to find your boarding pass at the airport, or your Starbucks card at the cash register, but we feel there is something unspoken here that will change our world.

Bottle Rocket is already hard at work integrating the awesome iOS6 features into our apps and the apps of our valued customer partners. Just looking at the companies we work with, I'm sure you'll see dozens of opportunities for these amazing brands to serve their users even better with the advancements of iOS6. Top features like Passbook, the all-new Mapkit, Facebook integration and in app iTunes purchases will likely be the first features you will see implemented in our apps. However, what lies beyond those enhancements could be even more interesting…

It's widely known that Apple has yet to embrace near field communication (NFC). And many feel there are few companies that could make the promises of NFC a reality. We have proof now that handset manufacturers don't have this power, but Apple does! Here at Bottle Rocket, we believe Apple may be the only company with the understanding and technology to exert the control over the ecosystem required for mobile payments to be successful. With more payment details on file than any other company in the world, Apple has more than a leg up on their competitors. When you stop looking at mobile payments as a technology like NFC, but instead look at it as a transformation in consumer behavior and the way we conduct our business, it's easy to see why no one has been able to pull it off, yet...

Enter Apple’s Passbook. We see Passbook as a possible first move by Apple into the digital wallet space. Let's call it the framework and foundation on which a full mobile payments system could be built. In a matter of months there will be thousands of apps supporting Passbook and tens of millions of users with Passbook on their phone. That's at least 10 fold what is in the market now, and that's just the beginning. It only took iOS5 about 8 months to hit 80% installation coverage over qualified iOS devices. That means that in a year there could be over 100 million iOS devices running Passbook.

“This is Apple’s first move towards the wallet,” said Calvin Carter, President of Bottle Rocket Apps during a recent interview with Forbes. “This is massive.” Carter later added, “Passbook will prompt developers to start integrating the location-aware app into apps for large consumer brands.”

Will the next iPhone make this even more interesting with hardware that further leverages Passbook into a full mobile payments solution? We don't know. But we can't wait to find out!


ASA: Our July Charity of the Month

Created in 1997, the American Stroke Association (ASA) is dedicated to the prevention, diagnosis and treatment to save lives from stroke. The ASA, in partnership with the American Heart Association, funds “scientific research to help people better understand and avoid stroke, encourage government support, guide healthcare professionals and provide information to enhance the quality of life for stroke survivors”.   

Stoke is a disease that affects the arteries leading to and within the brain. It is the number 4 cause of death and a leading cause of disability in the United States. It is expected that this year, in America alone, some 800,000 people will suffer a stroke. Of those, just under 20% of them will not survive the event. And of those that survive, some recover fully and others never regain full mobility and function.

Jason Moerbe, one of our star Project Managers, nominated ASA because it is an important topic for him and his family. “In the past 20 years, five members of my family have suffered strokes - two of those in the last 18 months. True to the statistics, one of those five did not survive and another is still fighting the physical challenges left behind.”

To learn more about ASA, check out the American Stroke Association website.


Operation Kindness: Our June Charity of the Month

Founded in 1976, Operation Kindness is the oldest and largest no-kill shelter in North Texas. Their mission is to care for homeless cats and dogs in a no-kill environment until each is adopted into responsible homes, and to advocate humane values and behavior. Operation Kindness has saved the lives of nearly 70,000 animals since their inception. They care for an average of 200-250 animals on a day-to-day basis, with another 60-80 animals in foster homes. Operation Kindness assists more than 3,000 dogs and cats each year. 

David Goldstein, VP of Operations, rescued his family dog Valentino, a 75-pound furry bundle of love from Operation Kindness. A volunteer brought Valentino to the shelter on the night of Valentine's Day in 2007, hence his "shelter name" which was kept. He was suffering from numerous illnesses and other complications. David remembers “none of that stopped him from offering us his paw to shake when we first met him. We knew he belonged with us and has been part of our family ever since”.

As a private nonprofit organization, Operation Kindness receives no government funding. All of their operating income comes from donations from individuals and businesses, adoptions, fundraising events and the sale of pet-related merchandise. So we are proud to support the great work they do each day for homeless animals throughout our area.

Bottle Rocket Apps also created Laser Cats Live Wallpaper, which can be downloaded for your Android devices. 100% of the proceeds from this app go to Operation Kindness too!


Calvin Carter on CNBC at Apple’s Annual WWDC

Our very own Calvin Carter was interviewed by CNBC on opening day at the Apple World Wide Developers Conference (WWDC). Calvin, along with Tobias Dengel of WillowTree Apps and Ashish Toshniwal of Y Media Labs, shared their thoughts on what they were expecting from Tim Cook, Apple’s CEO, keynote later in the day. They also discussed the expected updates to the iOS, the excitement surrounding maps and updates to Siri and their views on the industry's readiness for Apple TV.

See the full interview below.



Recent News

One of Bottle Rocket Apps' latest applications has given a fast-food bird some new wings.

Chick-fil-A's latest version of its mobile app, released last week for iOS, allows customers to order and pay via their smartphone. The app allows customers to use the new features at more than 130 locations, with more expected to roll out in 2015.

Read More