Every time we kick off working with a new client, even before the ink is dry on the Engagement Specification, we begin by asking the client to ask themselves a few very important questions to begin their app development process:
- What is my business mission?
- What business need will an app serve app?
- Should I even attempt to build a mobile app, or should I work on our mobile web site?
- What is the best delivery platform? iOS? Android? Which one should I prioritize first?
- How will I measure the effectiveness of my app?
- Could my app be perceived as “fire and forget?”
- Can my infrastructure handle a successful app?
- What does my target user really want in an app?
But, what do you think? Any we’ve missed?