Quotes that we live by:

“You cannot NOT have a user experience.”  ~ Lou Carbone

“It’s really hard to design products by focus groups.  A lot of times, people don’t know what they want until you show it to them.”  ~ Steve Jobs

“If I had asked people what they wanted, they would have said ‘faster horses.’”  ~ Henry Ford

“… pay attention to what users do, not what they say.”  ~ Jakob Nielsen

“Just because nobody complains doesn’t mean all parachutes are perfect.”  ~ Benny Hill

“Good design is the most important way to differentiate ourselves from our competitors.”  ~ Samsung CEO Yun Jong Yong, 2004

“The details are not the details.  They make the design.”  ~ Charles Eames

“If the user can’t use it, it doesn’t work.”  ~ Susan Dray

“Customers always know what’s wrong.  They can’t always tell you what they want, but they always can tell you what’s wrong.”  ~ Carly Fiorina

“I don’t know the key to success, but the key to failure is trying to please everybody.”  ~ Bill Cosby

“I don’t understand the technology.  But, you don’t have to.  You have to understand what it can do for you.”  ~ Rupert Murdoch

“We do not see things as they are; we see things as we are.”  ~ The Talmud

“Simplicity is the ultimate sophistication.”  ~ Leonardo da Vinci

“Just how do I design if not with prototyping?  The short answer is ‘on paper.’”  ~ Alan Cooper

“You know you have achieved perfection in design, not when you have nothing more to add, but when you have nothing more to take away.”  ~ Antoine de Saint-Exupery

“‘Intuitive’ interfaces are easier to build when designers have a deep understanding of the users.”  ~ Jared M. Spool

“Nothing is more terrible than activity without insight.”  ~ Thomas Carlyle

“There are three responses to a piece of design… yes, no and WOW!  Wow is the one to aim for.”  ~ Milton Glaser

“Any darn fool can make something complex; it takes a genius to make something simple.”  ~ Albert Einstein

“Learn the rules so you know how to break them properly.”  ~ Dalai Lama