About Us

Welcome to the Bottle Rocket Blog! Find the latest news, announcements, shop talk and general iPhone discussions that affects our industry.

Archive for May, 2011

Who will sell the most video games in 2011?

Tuesday, May 10th, 2011

With sales of console and handheld systems having stalled, the attention of the video game industry has turned to the fast-growing cell phone video game market.  Apple’s iOS and Google’s Android have taken about 8% of the overall video game market.  And, when it comes to portable games, Apple and Google now have about 34% of the the market revenue according to an analysis by Flurry.

What a change from just a few years ago when Nintendo, Sony and Microsoft ruled the gaming landscape, and for the first time, sales of smartphone and tablet games have grown to $800 million, exceeding the estimated $700 million in revenue from PC games sold at retail.  Flurry said a year ago that the iPhone and iPod Touch garnered about 5% of the U.S. video game market from 2008 to 2009.  Now, with the rapid expansion of both the iOS (iPad, iPhone and iPod Touch) and Google Android devices, the market has shifted even more.

Earlier this year in February, the 2011 Mobile World Congress in Barcelona, Spain, gathered 60,000 professionals from 200 countries and served as the official “coming-out” party for the next generation of Google Android smartphones and tablets.  Android featured a huge arcade section where developers from around the world showcased the next generation of mobile games.  AndroidHD, an Android news and reviews site in France, created a video of 50 great games on Android. Today, at Google I/O, the Android team shared some stunning growth news including the fact that there are now 100 million activated Android devices.

In 2011, expect to see continued smartphone and tablet growth, fueled primarily by the launch of the iPad 2, the launch of the iPhone on the Verizon network, and the future hardware releases on both Android and Apple platforms.  The enablement of in-app purchases on Android, a change which fueled growth on Apple, will also be a big deal, in addition to the expected launch of the iPhone 5.

So, if your image of a video gamer is a 20-something unbathed male chugging Red Bull all night, try again.  Women account for 53% of the worldwide mobile social gaming market.  Mobile social gaming is changing the video game market in a huge way.  And, thanks to the iPhone and iPad, Apple is now one of  the world’s biggest video game companies with sales that could reach $1.6 billion this year.  Yet, with over 200,000 free and paid applications available in the Android market, who will win the sales war is still up in the air.  Moving forward, more and more consumers will demand one device for everything, including gaming, multimedia, entertainment and Web browsing.

 

 

 

 

 

What Can We Do to Fill Up the Mobile Talent Pool?

Monday, May 9th, 2011

It isn’t just us… no REALLY, it isn’t.  We’re just a part of the increasing need for mobile application developers.  This morning, I perused hundreds of listings on Monster for mobile developers.

Here at Bottle Rocket, we constantly keep up our postings and search for Experienced iOS, iPhone and iPad developers, plus Senior Android Developers.  Our business is growing, and new clients are coming in so fast that we purposely hosted a Developer Bootcamp last weekend to identify and groom Summer interns (and hopefully, future Bottle Rocket Employees!).

Companies large and small are looking to get into the mobile apps business, either for the business itself or as a business, but efforts are being stymied by a shortage of software engineers with mobile application development experience.  Online job listing sites are reporting that the keyword “iPhone” has tripled in the last year and that the word “Android” has quadrupled.

In a recent Dice survey, more than half of recruiters and hiring managers said that quality mobile software engineering and design talent is “scarce.”  As a whole, there are currently more than 1,800 job postings on Dice related to mobile development.  The number of searches by recruiters looking for technology professionals with mobile application experience has also increased, up fivefold during the past year.

Mobile app revenue is projected to hit $35 billion by 2014, and every industry will be pushing this growth from healthcare, to entertainment, to automotive, to media.  Because the technologies are so new, with Apple’s app store opening in 2008, few software engineers have mobile development experience, which requires new coding skills compared to the desktop computer.

A recent blog post on ZDNet asks, “Are you a software developer who likes to make mobile apps (especially for Android)?  Good news!  Google is searching for you!! Currently, Google only has about two dozen apps produced in-house, so it’s definitely time for them to step things up… Or not, and we’d be happy to take the business! ;-)  And, while the Android Market is growing strong with over 100,000 apps, it’s still pale in comparison to Apple’s iTunes App Store hosting more than 350,000.

At Bottle Rocket, we know that A-level people attract other A-level people.  We actively work to connect with other high-achieving technology professionals in the mobile application industry through events and online forums.  We’re looking for talent to help us propel the mobile market… Are you up for the mission?

If so, we want to know you!

 

 

 

Annoying Orange Brings Obnoxious to the iPad in HD

Friday, May 6th, 2011

 

Released yesterday afternoon by our Thruster division, we are LIVE with a face-to-peel interview of the Annoying Orange: Kitchen Carnage HD for iPad in the Apple App Store

Bottle Rocket (BR): So tell us, Orange, how does it feel to be updated in HD and on the iPad device?

Annoying Orange (AO): Hey, you’re an iPad!!!

BR: Actually, no… I’m a reporter for the “BadApps Daily.”  Do you realize how famous you are?

AO: Yeah, well… I’m cute.  I’m annoying.  I’m an orange!  With 8.3 million Fans on Facebook, I am THE orange.  To some, I’m the King of Comedy, the Prince of Puns, the Earl of Irritation, and to others, I’m just a royal pain in the butt.  Butt, I’m a rising star in the Apple App store!  Wait, did I say “apple?”  They need to rename that place!

BR: Alrighty, then.  There you have it, folks, and that about wraps it up here in the kitchen site of all the cabinets, carnage and characters like Pineapple, Banana, Melon, Passion fruit, Grapefruit, Knife, and of course, Apple.

AO: Call me whatever you want… Just don’t call me an Apple!  Hate that!  Ooooooh, Sparkly!

And, finally, @leeroyholmes has put together a great YouTube video reviewing our first update to 1.1 on the iPhone, so get it NOW!

 

 

9 Geo-Cool Reasons to Get Off Your Couch & Out of the House

Thursday, May 5th, 2011

Or, why you really should get the Footsteps GPS app

The modern GPS was originally developed by the U.S. for military purposes and became fully operational in about 1994. So, while the military was interested in tracking vehicles, missiles and other deadly devices, here are 9 unexpected uses for the technology I’ll bet the brass never thought of:

9.  Keep a geolocated journal of don’t-miss sights along the way of your summer family roadtrip vacation.  (World’s Largest Ball of Twine, anyone?)

8.  Fire up the app and place your device in your child’s (or elderly relative’s) pocket BEFORE entering the mall, the toy store, or the State Fair of Texas.

7.  Tell your friends on Facebook, Twitter or by email about the amazing sale on yard gnomes in the Arbor 2 tent at the First Saturday Trade Days in Canton.

6.  Record the exact time and location where you propose, then email and post to Facebook and Twitter the picture that by-stander took of you in the moment she said yes.

5.  Raise more money for that charity walk-a-thon because you’re tracking every step and posting your progress along the way on Facebook and Twitter.

4.  Bring latitude and longitude lessons to life for your child as you both walk from your front door to the park down the street.

3.  Know exactly how many steps is takes to stumble home from your neighborhood watering hole.

2.  Mark that spot on your favorite lake where the fish bite all the time.

1.  Choose your golf clubs more wisely because you’ve tracked the distance from the tee to the hole.  You may not have won the Green Jacket this year, but hey, we’ll do what we can to help in the future.

So, go get Footsteps GPS now and get moving… We hope to see ya out there!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Think our list has fallen short?  What creative ways would you use Footsteps GPS?

Leave us a comment below and the most interesting answer will win the app!  (We’d like to promise Fame and Fortune, too, but, our lawyers only allow us to go so far.)


Why You REALLY Should Have Been at DalMob Last Night

Wednesday, May 4th, 2011

Last night our Creative Director, Michael Griffith, was asked to speak at the May Conclave of DalMob, a group of mobile development enthusiasts who are platform independent.

DalMob provides a rousing forum for discussion and resource-sharing for all aspects and tasks related to software and creative development for mobile devices.

Rather than writing out Michael’s awesome preso notes here, how about viewing it yourself?  However, here are some thoughts Tweeted from the talk:

  • Learning to design for mobile is NOT the same as the web
  • No, Mr./Ms. Client, you can’t take your content from the iPhone straight to the iPad “just bigger.”
  • Embrace the HIG (Human Interface Guidelines)
  • Love thy Designer, Strategist, Creative, Developer, etc… as Thyself
  • Do not turn your web site into an app.  Apps that succeed?  Look at TED

Thank you, DalMob, for the invitation and I know some of the Bottle Rocketeers will be back for the next meeting!

 

Bottle Rocket Developer Bootcamp Re-Cap

Tuesday, May 3rd, 2011

photo by Jenni Leder, outstanding Art Director @_BottleRocket

On Saturday, April 30th, from 10am to 4pm, the Developer and Creative teams here @_BottleRocket hosted our first Developer Bootcamp for IT college students around the Dallas area.  Our goal for hosting these events quarterly is not only to help build the iOS community in Dallas, but also to lay a foundation for Dallas to become the epicenter of magnificent mobile minds.  Plus, we’d like to identify potential Interns for our paid Summer and Winter term programs.  Maybe these kids will be future “Rocketeers” one day soon?

photo by Jenni Leder, amazing Art Director @_BottleRocket

One of our head developers, Doug Russell, lead the teaching and here’s his re-cap  and next steps from the event for those who attended.  And, those of you who wish to take the “Tweet Rocket Challenge” below, whether you attended or not, we look forward to your results!

Before you write anything take a few minutes to gather some information. Skim through Apple’s docs, consider picking up a book, try to make a project and get it to do something.

Here are some resources we recommend:

Apple
Beginning Videos
Beginning Docs
Learning Objective-C
Creating an iPhone App
Stanford
Developing for iOS (Stanford)
Books
Big Nerd Ranch Guide
Programming in Objective-C 2.0
Blogs
Cocoa Design Patterns
Cocoa Samurai
Cocoa With Love
CIMGF

Tweet Rocket
Your assignment, should you choose to accept it, is to make an iPhone app that parses a Twitter search feed.

1.  Create a project using the Navigation-based Application template.  Call it TwtRkt.  This template will create a project with a navigation controller hosting a table view controller called RootViewController.  RootViewController is where we'll be doing most of our work.
2.  Assign the provided loading screen and icon.
3.  Add JSONKit (provided at camp on Saturday) to the project and import it into RootViewController.
4.  Download twitter search results from the URL:  http://search.twitter.com/search.json?q=iOS as NSData using NSURLConnection as an asynchronous process.
5.  Parse that data into an NSDictionary using JSONKit.
6.  Populate the table view with the array stored in the parsed dictionary with the key @"results".  Relevant Fields: * Who sent the tweet * The content of the tweet * How long ago was the tweet posted (or when it was posted)
JSONKit
URL Programming Guide
NSDictionary Class Reference
NSNumber Class Reference
Table View Programming Guide
NSDateFormatter Class Reference


EXTRA CREDIT:
1. Download and display avatars for the users who posted the resulting tweets

2. Thread your networking (most especially your image downloading)

3. Add a refresh button that goes to get fresh tweets using the return refresh URL

4. Progress indicator while download is happening.

5. Make it a universal (iphone/ipad) app

UIActivityIndicatorView Class Reference

Threading Programming Guide(NSURLConnection on a secondary thread has to be synchronous, not asynchronous)

DO NOT

1. Use NSData, NSString, etc initWithContentsOfURL: methods. These are not the best or even really an ok way to do networking. 2. Do any UI work on any thread other than the main thread.

DO: Ask questions… If you run into trouble or need some clarification, feel free to contact Doug:  doug(dot)russell(at)bottlerocketapps(dot)com

photos by Jenni Leder, awesome Art Director @_BottleRocket

See more information and slides here:

Finally, huge THANK YOUs to all who attended… We had a blast and hope you did, too!