Hey Apple...KNIFE! Annoying Orange #KitchenCarnage slices through the App Store.
The Collective and Bottle Rocket Apps launch the first mobile game based on the biggest video series on the Internet, “The Annoying Orange,” exclusively for iPhone
Today 50 million Annoying Orange fanatics are finally served the carnage they’ve been waiting for. “Annoying Orange: Kitchen Carnage” is now on Apple’s iTunes App Store!
The Collective, a leading entertainment management and content company, and Thruster, the social, gaming and entertainment division of Bottle Rocket Apps, partnered to develop the iPhone game based on the Internet sensation The Annoying Orange. The biggest video series on the Internet, The Annoying Orange was created by Dane Boedigheimer and has more than 560 million views, 50 million monthly viewers and is the 8th most subscribed YouTube channel of all time.
The Annoying Orange video series features an orange with a human mouth and eyes heckling other characters, mostly other fruits and vegetables. In Annoying Orange: #KitchenCarnage, users can fling characters like Cantaloupe, Banana and “Painapple” to a gruesome demise while racking up points and bonus time in a quest to become the best Fruitslinger in the Kitchen.
Annoying Orange: #KitchenCarnage is the latest example of talent and original content at the Collective crossing over from YouTube to other platforms. The Collective previously developed YouTube sensation “Fred” into basic cable’s biggest 2010 movie for ages 2 - 11, Fred: The Movie, and has embarked on a new project with Thruster for popular life blogger iJustine. The Collective also represents such popular Web talent as Freddie Wong, Rhett and Link and Toby Turner.
“I think this game takes the humor and carnage that you see in the Annoying Orange web series, and transitions it perfectly to a fast paced arcade style game,” Boedigheimer says. “I'm really excited that people get to experience the carnage that I experience on a daily basis. Oh, and one more thing...KNIFE!”
“At The Collective, we’re always focused on building global brands around our talent across all possible platforms,” said The Collective CEO Michael Green. “Together with Dane and Bottle Rocket we’ve built a addictive experience that will only continue to fuel the popularity of The Annoying Orange phenomenon.”
“Industry professionals and critics alike recognize Bottle Rocket as the leading developer of premium brand experience apps,” said Bottle Rocket president Calvin Carter. “By partnering with hot brands, Thruster leverages that success with a laser focus on the fastest growing segment of apps - social, gaming and entertainment.”
“Annoying Orange: Kitchen Carnage” is available today for both the iPhone and iPod touch. The game can be purchased on the iTunes App Store now for $0.99 (U.S.) at http://bit.ly/KitchenCarnage.
About The Collective
The Collective is a leading entertainment management, production and distribution company. Formed in 2005, The Collective’s mission is to unlock the value of the direct relationship between artists and their fans by identifying, developing building and maximizing opportunities for creative talent across a multitude of media platforms. Clients include Linkin Park, Counting Crows, Enrique Iglesias, Slash, Alanis Morisette, Godsmack, Martin Lawrence, Michelle Rodriguez, Emile Hirsch, Jason Isaacs, Eliza Dushku, Eddie Izzard and Lucas Cruikshank AKA “Fred.” Based in Beverly Hills, The Collective employs a staff of more than seventy employees.
About Bottle Rocket Apps and Thruster
Thruster is the social, gaming and entertainment division of Bottle Rocket Apps. Bottle Rocket Apps is a full-service mobile app development firm, focused on creating mission-critical, premium brand experiences for the leading mobile platforms. Since its founding in early 2008, Bottle Rocket has completed more than 50 iPhone, iPad and Android apps for leading brands such as NPR, PBS, Disney, ESPN, The Seattle Times, Discovery Channel, BET, A&E Television, SPIN Magazine, American Express and AARP. The company’s apps have won numerous industry accolades for innovative and user-centered design, and frequently appear at the top of their categories on the iTunes App Store. The Bottle Rocket team of senior strategists, architects, developers and artists work their magic from the company’s offices in Dallas, Texas.