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Archive for 2011

Ready, Aim…. FLOWER! Thruster announces their latest game, Freddie Wong: Flower Warfare!

Friday, December 30th, 2011


Thruster’s newest YouTube gaming collaboration features the VFX superstar Freddie Wong (FreddieW) on a fast paced rampage through endless levels to escape the clutches of Rico. The Flower Warfare app for iPhone / iPod touch brings Freddie’s hit video to life as you skillfully time treacherous jumps over spikes, toxic waste and bottomless pits while firing petals of destruction at your enemies. Rico’s men will stop at nothing to end your quest for higher consciousness… so fill them full of lead before you take a permanent dirt nap under the Double Rainbow!

Freddie’s team has worked with several Hollywood celebrities such as Kevin Pollak, Eliza Dushku, Jon Favreau in bringing his visions to life. Over 2.7M people have subscribed to FreddieW’s YouTube channel and the original Flower Warfare video, which the game is based on, has been viewed over 8.4M times. Since the the game’s release last week, over 8 months of time has been spent in the game, over 330K games have been played, 2M enemies have been killed and 2.2M boxes of cereal have been collected! FreddieW will be further unveiling the mystery of Rico’s stuff. You can check the latest video out here.

Grab your copy of the game on the iTunes App Store.

Thruster is a division on Bottle Rocket Apps focused on social, entertainment and gaming.

iOS & Android Shatter Records on Christmas Day

Thursday, December 29th, 2011

Our friends at Flurry, provider of one of the leading analytics platforms for mobile apps, periodically analyze the aggregate usage data that they collect to gain insight into device and app usage meta-trends.  The statistics they collected on Christmas Day are truly astounding.  A few highlights:

  • Apple’s App Store is on pace to exceed 10 billion downloads in 2011, which will double the number of downloads in 2008, 2009 and 2010 combined.
  • The Android Market more than tripled its life-to-date downloads of 3 billion, reached in May 2011, to now over 10 billion cumulative downloads reached this December.
  • On Christmas Day 2011, more than 6.8 million new iOS and Android devices were activate, a 353% increase over the 1.5 million per day average for the first 20 days of December, and a 140% increase over the previous single-day record of 2.8 million device activations set on Christmas Day 2010.
  • About 242 million apps were downloaded on Christmas Day, compared to an average of 108 million per day during the rest of December 2011.

Read the full story on Flurry’s blog.

2011 has been a record-breaking year in mobile, and 2012 looks to be even better!

The American Society for the Prevention of Cruelty of Animals: Our December Charity of the Month

Tuesday, December 27th, 2011

The American Society for the Prevention of Cruelty of Animals (ASPCA) was founded in 1866 as the first humane organization in the Western Hemisphere. It was also the first humane organization to be granted legal authority to investigate and make arrests for crimes against animals. Their mission is simple… “to provide effective means for the prevention of cruelty to animals throughout the United States.” The ASPCA works to rescue animals from abuse, pass humane laws and share resources with shelters nationwide.”

Sevilla Garza, a Project Manager at Bottle Rocket, nominated the ASPCA because “how can those ASPCA commercial of crying puppies and kittens not melt your heart?” She is a pet lover and adopted her cat, Sophie, from the local SPCA and says, “she is the sweetest thing ever!”

Animals all over Dallas, and the rest of the nation, are in need of a home. Check out their website (http://www.aspca.org/) to find out how you can make a difference in your neck of the woods!

Bottle Rocket’s Laser Cats Live Wallpaper for Android Benefits Operation Kindness No-Kill Shelter

Tuesday, December 27th, 2011

Bottle Rocket Apps has released the Laser Cats Live Wallpaper app for Android phones and tablets.  Laser Cats Live Wallpaper combines the majesty of cats with the power of lasers in a way never seen before! Marvel as cats float across your device’s desktop, shooting lasers in response to your touches.

Laser Cats features many of the cats owned by the team members at Bottle Rocket Apps (www.bottlerocketapps.com), one of the world’s leading full-service mobile app development firms, focused on creating hand-crafted apps for the world’s most discriminating brands.  Exclusively for Android,  Laser Cats Live Wallpaper contains more than a dozen cats with unique laser colors, with biographies for each cat visible in the wallpaper settings. Tablet-optimized cats are included as well!

Laser Cats Live Wallpaper is available for $0.99 on the Android Market. Bottle Rocket Apps is donating 100% of the proceeds from the sale of this app to Operation Kindness, the oldest and largest no-kill, non-profit animal welfare organization in North Texas.  Operation Kindness is a nonprofit shelter that cares for homeless or unwanted cats and dogs in a no-kill environment. They never euthanize an animal to make room for another. They care for all the animals they take in until they are adopted. To learn more, visit www.operationkindness.org.

Liven up your Android desktop with Laser Cats, and help support a great cause at the same time!

The Civil War Today Named One of Top 15 Mobile Apps of 2011

Wednesday, December 21st, 2011

The editorial staff of FierceMobileContent, a daily update on the innovations and trendsetters pushing the boundaries of the mobile content industry, has compiled a list of the Top 15 Mobile Apps of 2011, and we are proud to announce that A&E Television Networks Mobile’s The Civil War Today for iPad, developed by Bottle Rocket Apps, earned the #4 spot on the list.

Executive editor Jason Ankeny wrote:

The Civil War Today doesn’t simply revisit and reconsider history–it’s bound to make history as well, going down in App Store lore as the gold standard for how tablets can render conventional textbooks irrelevant by illuminating our shared heritage in new and unprecedented ways.

The Civil War Today, one of three apps by Bottle Rocket featured by Apple in the iTunes App Store Essentials Hall of Fame, is available for $5.99 on the App Store.

Some Magazine Mobile Questions

Saturday, December 10th, 2011

The mobile device boom has promised traditional and digital publishers a new road to revenue, but amongst all the hype, actionable solutions aren’t always obvious.  Some questions to be answered include:

  1. What technology platforms should I use?
  2. What tools enable mobile advertising success?
  3. How can I manage mobile subscriptions?
Is mobile the new newsstand?  Which paid content model is having greater success, one-time app downloads or subscriptions?  Should I focus my time and energy on e-readers, smart phones, tablets, or all?  What are the key characteristics of successful paid content mobile offerings?  How do I price my mobile offering?  What technology platforms are available to help me create mobile offerings?

Bottle Rocket’s Commitment to Constant Improvement

Monday, November 28th, 2011

by Cymberly Pierce, Director of Project Management

One of our values at Bottle Rocket, is “be restless”. To us this means never settling and always actively improving ourselves and our work. This includes the tools we use to run our business. One of the big initiatives we took in 2011 was implementing a new project management system so that we could get a better handle on how our resources were being allocated. In this past year, we have learned many things about the evolving project/process management of a rapidly growing company operating at the leading edge of design and technology.

Outdated Information Leads to Incorrect Results

Using a project management system is a great way to log tasks, have conversations, share files and collaborate. But, if you aren’t keeping the system up-to-date constantly, no one will trust the data and use of the system will decline over time. If your Project Managers are not updating tasks as parts of the project change, then people are relying on bad data. You may be asking a team member to work late on something that isn’t important or might not be utilizing an available resource during a window of opportunity. As a Project Manager, it’s your responsibility to communicate to the appropriate internal team members and failure to do so leads to mistrust. Eventually entire teams will stop using the system and the process will fail. But when data is kept fresh, the system becomes the trusted source for accurate information and use skyrockets.

Timing is Everything

Before we got our new project management system, we were able to estimate the amount of time a project would take, but it was always a rough estimate. We now are recording time so that we can monitor employee’s workloads and make sure our estimates are accurate. It was a strong conviction of the management team to make sure people understood why we were logging time – not to be the timesheet police, but to help maintain a work/life balance for our team members. Time tracking helps us determine when new resources are needed, forecast potential resource gaps and optimize our use of time.

You Won’t Get It Right on the First Try

No matter how much set up time or training you have, the system will never be perfect when you begin. The important thing to remember is that implementing a new project management system can be a full-time job, especially in the first few months before and after the implementation. It’s important to get people’s approval on the system and get constant feedback and consensus from all disciplines in your business. If people see value in the system, they will use it. If not, your efforts will be wasted. Put yourself in the shoes of each person in your organization and ask yourself “how will this make me more efficient so that I can focus on what I really love to do.”

Being a part of a company that has grown four times its size in the past year has been an amazing challenge. But with an unwavering focus on constant improvement and “being restless”, it is a challenge that we have met successfully.

What challenges have you experienced as your company grows? We would love to get some insight or provide you some encouragement.

 

 

SPIN Play and NPR for iPad Recognized with 2011 Media Vanguard Awards

Thursday, November 17th, 2011

Bottle Rocket is proud to announce that SPIN Play for iPad and NPR’s suite of apps including NPR for iPad, NPR News for iPhone/iPod Touch and NPR Music for iPhone/iPod Touch–all developed by Bottle Rocket Apps–have received the prestigious 2011 AdAge Media Vanguard Awards for Best Music Integration in a Tablet Edition in the Print-To-Digital category  and Best Radio App Suite in the Broadcast-To-Digital category, respectively.

SPIN Play wins 2011 Media Vanguard Award
Now in their second year, the Media Vanguard Awards honor next-gen media and draw hundreds of submissions in a wide variety of fields.  This year the MVAs have honored publishers and broadcasters like time.com, HBO and other highly respected brands.  SPIN Media, NPR and other MVA winners were honored at the Media Vanguard Awards, which is part of the ME: Media Evolved conference, on November 15th in Manhattan.

SPIN Play for iPad and NPR’s suite of apps have been featured on the iTunes App Store countless times, are included in Apple’s iTunes App Store iPad Hall of Fame and have received extensive critical acclaim.  SPIN and NPR have shown that print and other traditional media outlets can have a nice home on mobile devices, if they embrace the platform.

SPIN Play for iPad is free to download from the AppStore and includes a daily feed of news and reviews from SPIN.com.  SPIN Play also offers users access to premium issues which feature SPIN’s industry leading editorial content, as well as 60+ steaming songs and 30+ streaming videos each month.  Each issue allows users to connect with their favorite artist in a way never before possible on any medium.

NPR for iPad, developed by Bottle Rocket Apps

NPR’s suite of apps include NPR for iPad, NPR News for iPhone/iPod Touch and Android and NPR Music for iPhone/iPod Touch and all are free to download.  NPR’s apps offer a deep variety of content in News, Music, Arts and Lifestyle.  The apps also provide access to NPR’s award winning content via podcasts, programs and thousands of streaming radio stations.  This is the second year in a row that NPR’s apps have won the MVA in their category.

SPIN Play can be downloaded free at spin.com/ipad.  An annual subscription is available for $7.99 via In-App purchase and single issues can be purchased for $1.99 each.  All NPR apps can be found in the mobile section of NPR.org.

Congratulations to Bottle Rocket’s partners at NPR and SPIN Magazine for this tremendous honor!

WIRED Magazine and Gizmodo Recognize Four of Bottle Rocket’s Apps

Thursday, November 17th, 2011


WIRED, with partner Gizmodo, tested and rated more than 400 apps for the first-ever WIRED App Guide. The special issue, on newsstands October 4, rates apps on the 10-point WIRED performance scale, noting ‘WIRED’ and ‘TIRED’ features, price and on which platforms each app is available. Later this month, the WIRED App Guide will also be available as an app for iOS and Android smartphones. The app version of the guide will feature regular updates plus reviews of new and noteworthy apps from the editors of WIRED.

Both WIRED and Gizmodo recognize four of Bottle Rocket’s apps as essential apps in the 2011 WIRED App Guide of 400 Essential Apps.

The lucky winners include:

  • NPR News (editor’s pick for News)
  • NPR Music
  • SPIN Play
  • Civil War Today

Bottle Rocket Apps co-hosts Hackathon in Dallas with AT&T at the AT&T Foundry

Thursday, November 10th, 2011

Coding. Mobile.  Cloud.  APIs.  Good food.  Awesome prizes.

This past Saturday, the AT&T Hackathon introduced the the latest cutting edge tools to deploy your own app with a website backend, fully hosted in the cloud.  Alternatively, you can come pitch your idea and scout for developer talent, who can help you build your app!

Mobile App Hackathon, an event produced by the AT&T Developer Program, and Apigee was designed for attendees (technical & non-technical) to learn about new technologies, build apps/mobile apps, get fed, compete for prizes across different categories and most importantly: meet new people and scout for teammates to work on new or current projects.

This year Bottle Rocket helped AT&T host the event including providing an inspirational keynote and developer support throughout the day.

Dallas gave a tremendous showing with 111+ attendees and pumped out 17 apps. It was an especially exciting event because John Donovan and Jon Summers also stopped by the event incognito and chatted up the devs.

The winners are as follows:
1st Place – Pastie Cam
2nd Place – Meteor Mission
3rd Place – myCost
SierraWireless 1st Place – Pastie Cam
Sierra Wireless Honorable Mention – Representus
Sencha Winner – CoachPlan
$50 Youngest Hacker Award – This prize went to the two youngest winners that participated in the hackathon. One young hacker had an especially great idea for a “magic watch”, and received an iPod Nano watch as a special prize.
learncodethehardway.org Winners – Catch 22 for presenting a half way finished app! Apigee will be buying these guys an online class from learncodethehwardway.org so that they can deliver a full app the next time.