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Archive for October 2010

ESPN the Magazine for iPad

ESPN The Magazine has hit the iPad with the October release of the publication’s Body Issue. The app, developed by Bottle Rocket and designed by Moment Design, features exclusive daily content, issue-by-issue Magazine features, original photos, and original video specially customized for the iPad.

Other featured video on the app includes archived content from ABC’s Wide World of Sports as well as ESPN’s E:60 and Outside the Lines. The app also features sports analysis from “Picks Central;” and bar trivia from the “Answer Guy.”

After a free two-week trial, a six-month subscription for the app runs for $9.99 and includes a subscription to ESPNInsider.com, ESPN’s paid content site. Current ESPN The Magazine and ESPN Insider subscribers can download the app for free using their ESPN Insider username and password.

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Heifer International: October 2010 Charity of the Month

Bottle Rocket has chosen Heifer International as its charity of choice for the month of October. Heifer gives families a gift that keeps on giving by providing a farm animal that produces products such as milk, eggs, etc., which can also provide additional food and an extra source of income for a family in need. Mike LeDuc, software engineer, explains why this charity is important to him and his family:

I first heard about Heifer International from my wife Colleen. She had been told about this wonderful charity by a Yoga teacher friend of hers, who is a very giving person that believes in helping others. After hearing about the interesting approach that they take to help others in need around the world, I decided to investigate this charity further. There are 2 things about this charity that really sold me on them:

  • First, they distribute 98% of all donations directly to the people in need. This means they have very little administrative overhead and your money goes to where it is needed most.
  • Secondly, they are not just providing a one time handout here. Since they are providing farm animals to families in need, these animals can provide food and nourishment for years to come.

Because of the unique way in which you select an animal to donate, we have chosen to involve our son in this process. This allows us to teach our son about our global responsibility to help others in need, as well as involve him directly in how our charitable donations are applied. Heifer International is a charity that cares about helping others while teaching all of us about the power we have to affect change if we only give of ourselves.

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AARP iPhone App - We've Got An App For That YouTube Video

AARP has debuted their new AARP app for iPhone and iPod touch. Bottle Rocket is proud to have developed the new flagship app for AARP. The app is free for both members and non-members, and is now available for download on the Apple iTunes App Store.

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AARP Debuts New iPhone App Developed by Bottle Rocket

AARP today announced its first foray into mobile content, with the debut of the new AARP app for iPhone and iPod touch.   Bottle Rocket is proud to have developed the new flagship app for AARP.  The app is free for both members and non-members, and is now available for download on the Apple iTunes App Store.

"AARP asked Bottle Rocket to create an app that offered the best coverage for the 50+ audience in categories like health, technology, travel and money," said Calvin Carter, Bottle Rocket's president.  "We worked closely with AARP's staff to provide a rich and engaging experience for this sophisticated user base, while at the same time maintaining an intuitively designed user interface."

The AARP App for iPhone and iPod Touch, the launch of which was also featured in USA Today, serves as the primary hub for users to connect to AARP and its media properties. It allows users to:

  • keep up with the latest news relevant to the 50+ community
  • share their favorite content from AARP.org via Facebook, Twitter or email
  • watch video clips from AARP’s Inside E Street and My Generation TV shows
  • keep on top of the latest benefits and services available to AARP members
  • renew their AARP membership
  • carry a digital version of their AARP membership card for easy access to member activities and programs and to receive discounts on products and services from benefit providers

“We know the 50+ audience is one of the fastest growing segments using mobile devices, and our new apps will allow them to carry the best of AARP with them, no matter how far they travel from their computer,” said Sami Hassanyeh, senior vice president, AARP Digital Strategy & Operations. “Our audience is active well into their 50+ years and beyond, and AARP believes it’s important for them to have access to content that’s relevant to their community of peers, wherever they go.”

AARP is a nonprofit, nonpartisan social welfare organization with a membership that helps people age 50 and over have independence, choice and control in ways that are beneficial and affordable to them and society as a whole.

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Judy Johnson, director of product innovation for Dallas-based app developer Bottle Rocket, thinks a lot of people are approaching the idea of the second screen completely wrong.

“Up until now, [second screen] has been mobile,” she said Oct. 20, speaking during a second screen panel at the Digital Hollywood conference. “Now, we’re seeing any screen can be the second screen.”

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