Rocketeer JT White recently spoke at the Cynopsis Digital Video Forum representing our Video Everywhere, TV Everywhere solution, AWE. The summit, held at StumbleUpon HQ, focused on the future of digital video, content development and measurement. In attendance were executives from ComScore, Tubular Labs, Discovery Digital Networks, Adobe, CBS Interactive and more.
White (pictured second from the left above) tackled the explosion of digital content on mobile devices. He explained to the audience that it is important to “reach the people who count, don’t count the people you reach.”
Here are a few great quotes from the forum:
“Content owners feel they can deliver a premium experience on the tablet and mobile…as good as on a TV,” - Ooyala Sr. Director of Product Management Sudhir Kaushik
“Audience engagement is quickly becoming one of the most valuable metrics for TV networks.” Watchwith VP of Business Development Geoff Katz
“Sharing is the new marketing,” Tom Lofthouse, Discovery Digital
For more information on our TV Everywhere solution or our approach to delivering content on mobile, contact us.comment