As we head into shopping season this year, don't be surprised if you see new innovative ways for brands to engage with users. From the dressing room to the in app experience, don't be surprised if....
In-store beacons are beckoning you
As more retailers adopt beacon technology, they will be able to deliver custom content to customers based on their location in the store. Not only will this enhance the shopping experience, it will also enable the retailer to gather data about the customer’s behavior, for optimization of content and messaging throughout the holiday season.
Sales associates will be using iPads on the job
Retailers such as Apple and JCPenney already have sales associates walking the sales floor with iPads to check-out customers while they are browsing – saving wait times in line and increasing conversion. It is not just retail this year though, even airports have begun using iPads to advertize snacks and food while the holiday travelers wait to make their way back home.
Retail stores may be here today, up the street tomorrow
Specialty “pop-up shops” or “fashion trucks” will bring unique items to highly trafficked areas, relying on mobile for transaction processing or alerting their fans/followers of the location for the day. Check out the link below for locations and information on traveling retail trucks near you!
There is a mobile device in your dressing room (and it's not yours!)
Several specialty retailers are starting to place iPads or Android tablets into dressing areas. This allows customers to see if an item is available in another size or color, share an image of themselves in the item with friends to gather opinions or purchase their item on the spot.
You can pay with your phone
More and more retailers will be accepting mobile wallets for payment, such as PayPal, Google Wallet, Square Wallet, and the new Apple Pay. With a tap of your phone at the terminal, your account is charged, and you never have to pull out your wallet.
What will you as a retailer be doing this holiday season? As the holiday shopping season fast approaches, retailers need to be prepared to not only meet customers’ needs and expectations, but also stay ahead of the competition in delivering fast, superior service.