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TV Everywhere and Video Delivery on mobile discussed at a recent Digital Video Forum

Rocketeer JT White recently spoke at the Cynopsis Digital Video Forum representing our Video Everywhere, TV Everywhere solution, AWE.  The summit, held at StumbleUpon HQ, focused on the future of digital video, content development and measurement. In attendance were executives from ComScoreTubular LabsDiscovery Digital Networks, Adobe, CBS Interactive and more.  

White (pictured second from the left above) tackled the explosion of digital content on mobile devices.  He explained to the audience that it is important to “reach the people who count, don’t count the people you reach.” 

Here are a few great quotes from the forum: 

“Content owners feel they can deliver a premium experience on the tablet and mobile…as good as on a TV,”  - Ooyala Sr. Director of Product Management Sudhir Kaushik 

“Audience engagement is quickly becoming one of the most valuable metrics for TV networks.”  Watchwith VP of Business Development Geoff Katz 

“Sharing is the new marketing,” Tom Lofthouse, Discovery Digital

“The average revenue per user is much higher off of YouTube then on it, and distributing content on YouTube makes you a “needle in a sea of needles.”  Erick Opeka, EVP Cinedigm

For more information on our TV Everywhere solution or our approach to delivering content on mobile, contact us

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Rocketeer Charity: Spondylitis Association of America

For our latest charity drawing, Rocketeers are support the Spondylitis Association of America - a nonprofit dedicated to searching for a cure to ankylosing spondylitis and related diseases. 

Ankylosing spondylitis is a disease that affects the joints in the spine and other joints - causing inflammation, severe pain, and other serious side effects.

Rocketeer LB Herbert entered the SAA into our charity drawing. 

"The Spondylitis Association is a tremendous resource to those with Ankylosing Spondylitis and related diseases, from providing support groups to supporting research to find a cure for AS.  SAA has not only helped to increase awareness of AS, their efforts have helped to educate patients, care-givers and healthcare professionals about the disease and importance of early diagnosis and treatment," Herbert said. 

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Rocketeer and Sabre Hackathon Judge Chris Roche shares thoughts on how to #ReinventTravel

If there is an industry that would stand to gain the most from revolution, for both the consumer’s and the employee’s wellbeing, it is the travel industry.  This is also the reason I’m incredibly excited that Sabre’s Dev Studio is opening up their APIs and services to the public, as well as hosting the upcoming ’24 hours to reinvent travel’ hackathon to energize the industry.  Bringing the design and development community together and arming them with modernized endpoints provides a real opportunity to drive the incredibly complex ecosystem in travel forward.

I’ve been very fortunate to be a part of that type of innovation as a member of the team at Bottle Rocket. Bottle Rocket has designed, built and launched over 150 premium brand experiences since the company was founded just over 6 years ago.  With clients like Coca-Cola, NBCUniversal, LEGO and many more, memorable, cutting edge brand experiences are always at the top of the priority list.  While designing a remarkable user experience is challenging, the biggest hurdle to digital innovation that we’ve seen is the absence of the modern web services needed to power the type of experience most users have come to expect. 

Bottle Rocket has been fortunate to partner with Starwood Hotels and Resorts - one of the most forward-leaning brands in travel today. For the past few years and we’ve worked together to navigate many of the challenges posed by a diverse and fragmented ecosystem. The Starwood Preferred Guest iOS and Android experiences support all of their nine hotel brands, which exponentially increases the complexity of integration.  It was only through collaboration and sheer talent of Starwood and Bottle Rocket’s teams that such a compelling experience could be built, and that sort of experience just wouldn’t have been possible for a smaller team.

The launch of Sabre’s Dev Studio changes that reality by opening access to Sabre’s industry-leading services.  If you have exciting ideas to revolutionize the travel industry, want to get a closer look at how the Dev Studio will modernize the industry or just want to come see the amazing ideas, register for the hackathon taking place on August 1st and 2nd near Dallas, TX.  The 1st place, $15,000 (which includes credit to Sabre’s APIs) may be just what you need to launch that next amazing experience in travel.

Chris Roche
Business Development 


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Bottle Rocket Food Drive benefits families in need, Metrocrest Services

Bottle Rocket recently participated in a Food Drive to benefit Metrocrest Services.  Metrocrest Services is a non-profit offering food pantry services, rent assistance, senior services, and medical aid to families in need in the DFW area. With summer comes an increased demand for food as children are no longer in school.  

The Food Drive was organized by the Bottle Rocket LIFT Community Outreach Committee.  LIFT is completely run by Rocketeers with the mission of shaping and maintaining the ideal culture, work environment and employee programs to support the company mission as we continue to grow.  

LIFT’s community outreach team is focused on creating opportunities for Rocketeers to give back. We have participated in projects with the North Texas Food Bank, Paper for Water, Holiday Gift Programs as well as numerous activities to help local youth become passionate about STEM (Science Technology, Engineering and Math). 

The LIFT Committee members are helping to define and shape what makes Bottle Rocket a great place to work. 

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Calvin Carter set to judge the 2014 MediaPost OMMA Awards

Bottle Rocket Founder and President Calvin Carter is set to judge the 2014 MediaPost OMMA Awards.  Created in 2006, the OMMA awards celebrate innovative online advertising, creative campaigns and web sites in 66 categories within these three disciplines:  

-      Online Advertising Creativity

-      Integrated Online Campaign

-      Web Site Excellence

Carter will join a jury of executives from L’Oreal, Colgate Palmolive, Live Nation and many leaders from the most well respected agencies.

Bottle Rocket is honored to take part in awarding the agencies and advertisers that push the limits of online creativity. 

Visit the OMMA site for more information. 

 

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Recent News

Bottle Rocket App’s new 49,570 square-foot space, not only almost doubles the size of its current offices in Addison, it provides it with a more-conducive environment to a fast-paced tech company, founder Calvin Carter said.

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