At Bottle Rocket, we love developing for the latest technology. There were a lot of announcements this week regarding the entire Android ecosystem, so we thought we would provide a summary of the highlights. We have grouped them by category with a short overview of each.
The Nexus 6 and Nexus 9 were announced, providing a new baseline for phones and tablets. Along with this, a new Android TV device dubbed the Nexus Player debuted, and was shown launching with Watch Food Network, Travel Channel, and HGTV, all developed by Bottle Rocket. We’ve been working on this for the past few weeks and we look forward to it’s official launch on November 3rd.
The Nexus 6 comes with a 5.96” display, and the Nexus 9 is a 64-bit device that’s in a 4:3 aspect ratio, which is new for Google’s Nexus tablets. The resolution is the same as the current Retina iPads, but it’s hard to know if that means other tablets will follow suit. The Nexus Player utilizes the new lean back experience that Google showed at I/O, but also includes Google Cast support (the same technology in the Chromecast).
Up until now, we’ve only known it as Android L, but from now on it will be known as Android 5.0, Lollipop! It brings a huge number of changes, the largest being to notifications and the new Material Design standard, but there have also been lots of efficiencies and lower level changes added. Ask your neighborhood Android developer for more details, and how we might use any of the new technology in our apps.
For more details on all the changes (and there are a lot) in Android 5.0, see here.
The Material Design guidelines have been further extended and formalized, with a lot of demos of how it will work in Android 5.0. Make sure to take a look at http://www.google.com/design/.
If you want to read the official announcement, it is here.
So, what should our clients be thinking about?
Google will be looking for apps that showcase Material Design, and that use the newest APIs. Integrating with wearables will become more important as more wearable devices are launched, and TV apps are now a first-class component of the Android ecosystem. Apps will need to consider their behavior on all devices, and will need to make significant adjustments for wearables and TV. Deployment for these extra platforms is simplified since they are all combined into a single app. The unified standard of Material Design has been designed to work on all the platforms, so there should be consistency in an app, regardless of how and when it is used.
All of this leads to a consistent, beautiful and engaging experience for users.
Contact us today to learn how we can help elevate your brand on mobile.